What you will find on newsstands from tomorrow is a number of Vanity Fair which celebrates, in many forms, a new idea of beauty. The world is experiencing a profound revolution of values, language and priorities and even the very concept of beauty comes out transformed in depth. To represent this change we have chosen three well-known and beloved faces of television: Katia Follesa, Michela Giraud and Caterina Guzzanti, the three women of LOL Who laughs is out, the program that, after a long difficult period, made Italy smile again.
As the director Simone Marchetti writes in his editorial: «Their comedy which is anything but banality, it tells of paths, ideas, miseries and grandeurs, sufferings and joys of entire generations of women poised between what we know about beauty and what we have yet to learn. For once, we ask you to do as they do: don’t focus on the pros and cons, what you think you know or what you think you have already learned. Be light, ironic ».
You will see them represented, in Nima Benati’s visionary photos, as three Venuses inspired by the Rising Goddess painted by Botticelli, the perfect synthesis of this new idea of beauty that has a lot to do with intelligence, irony, the ability to tell the world and tell oneself with a disenchanted look, but not for this ferocious, because laughter is often like embraces that welcome, they understand and include.
But this revolution is not only theoretical: even cosmetics follow and interpret it. Inclusion, diversity, well aging, claiming one’s uniqueness are the concepts that inspire the beauty world. The ideal is no longer pleasure, but pleasure and gratification. Beauty becomes a lifestyle that starts from health and well-being and cannot ignore love for oneself and for others. Love that, as Oscar-winning director Chloé Zhao recalled, cannot ignore good. Receiving the statuette, not surprisingly without make-up and in sneaker, he said: “This is for all those who have the courage to live up to the goodness that is in themselves and in others, no matter how difficult it is to do it.”
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