For once, the Rome he doesn't take to the field, but to the streets. And it does so to support a very important social initiative: helping young people understand how dangerous it is to drive without taking all the necessary precautions and attention. The educational program, supported by Automobile Club Roma and Toyota Motor Italia provides a series of theoretical and practical lessons for secondary school students in the capital, but not only. In fact, the budding players of president Friedkin's club will also participate, especially those who make up the Primavera team squad.
Practical lessons will be carried out on board electrified Toyota vehicles, a Japanese brand that has always been committed to providing the highest standards of safety and driving assistance in its vehicles. Thus, as part of the ongoing commitment to safety, Toyota Motor Italia and KINTO as Mobility Service Provider of AS Roma, join the Keep your life at stake campaign.
The data arriving on car accidents in the capital makes the initiative more than necessary: ​​13,000 incidents with more than 16,000 injured and 150 victims in a year. The official presentation of the project took place at the Fulvio Bernardini Sports Center in Trigoria, home of AS Roma. Present, Giuseppina Fusco, president of the Automobile Club Roma, Lina Souloukou, CEO of the Giallorossi club and the journalist Luca Valdiserriwho lost his son, hit by a car.
«We are proud to participate in a project that shares our vision for the future, renewing our commitment to road safety and sustainable mobility» he says Alberto Santilli, CEO of Toyota Motor Italia.
«With our vision “Let's Go Beyond”, we aspire to raise safety standards and surpass the goal of zero emissions. Through the development of an advanced mobility ecosystemwhich integrates electrified and connected vehicles with cutting-edge safety technologies, we are committed to meeting the needs of an evolving society, guaranteeing everyone the freedom to move safely and in harmony with the surrounding environment.”
«This vision, which has become reality in Italy since 2018 with the introduction of Toyota Safety Sense as standard across our entire range, includes a complete package of safety systems for the protection of occupants and road users in different scenarios. Since 2020, Toyota commercial vehicles have also stood out for having progressively adopted the most innovative safety systems, confirming our commitment to spreading a culture of road safety and reducing accidents.”
Following, the intervention of Lina Souloukou, CEO of AS Roma. «As you know, the automotive sector is of fundamental importance for AS Roma and our owners. We had therefore been thinking for some time about how to involve our community in a socially useful project. The dramatic statistics on road accidents that occur in our city have pushed us to become an active part in promoting a campaign that brings a tangible benefit to the young people of our community. We thought it was important to involve young people with new driving licenses – therefore also our players from the Youth Sector – so that they immediately learn the essential rules for safe and responsible driving.”
«We want to use the media and persuasion power that Roma has to spread this positive message as much as possible and start a virtuous process whereby those who drive with caution are the true champion and not a loser. We sincerely thank Automobile Club Roma and Toyota for accepting our invitation and for making all their experience and authority on the subject available to this project. But a special thought goes to Luca Valdiserri for having guided and inspired us, in memory of his son Francesco”.
Source: Vanity Fair
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