Trend setter and model among the most famous – and paid – in the world, Kendall Jenner has been one of the main protagonists of the fashion industry for years, from catwalks to advertising campaigns, passing through the fashion collaborations between the brand she founded and Kylie Jenner and some iconic groups and brands. The 25-year-old’s latest project as a designer, however, is even more exclusive: it’s a collection with About You, which will be launched on e-commerce and in stores on 25 July. And that, above all, it will only be available for 72 hours.
A launch that, given the model’s influence in terms of trends, despite the limited time – and perhaps, precisely for this reason – a success is already announced.
The collection signed by Kendall Jenner counts 11 models in different color variations, made up of some of her favorite clothing items to wear every day, in line with her personal style. Of the essentials of the wardrobe, yes, but with a sartorial and cool allure at the same time, from soft shirts, to basic shorts, through cropped sweaters and two essential summer items: slip dress e bikini. In terms of palettes, on the other hand, the models focus on neutral shades such as beige and dove gray, but also dusty greens and ochres and the inevitable black and white. Also, for an extra touch of uniqueness, every single piece in the collection is numbered, and has a special code including Kendall’s birthday: 11/03.
«I love the basics. It is possible to combine each piece of the collection in a mix and match “said Kendall Jenner, who for the launch of her capsule with About You was immortalized in his hometown of Los Angeles, in its natural and habitual dimension. The result is a very personal campaign, in the company of her dog Pyro, shot by Zoey Grossman under the creative direction of Donald Schneider Studio. Kendall x About You will be available starting this Sunday at midnight for exactly three days, in all 23 European stores and in preview on e-commerce, with prices from € 39.90 to € 79.90, in sizes from XS to XXL. But not only that, because this is just a first taste of the collaboration between the model and the brand: a second chapter for the Fall / Winter 2021-22 season is also coming soon.
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