Kia’s new course embraces change through a major project centered on the creativity. For this reason the Korean house has created Creativity Drive, Kia’s ambition to promote and safeguard creativity in future generations. A necessity dictated by the fact that some recent studies have shown that theat creativity decreases already since the childhood.
The Kia Hackathon
The report by Dr. George Land and Beth Jarman, on behalf of NASA, recently highlighted that most of the adults is 96 percent less creative than a five-year-old. It seems that the way we are taught represses our creativity until we age. In response, Kia recently hosted The Kia Hackathon.
It is a two-day virtual event with the aim of stimulating change so that the creativity is recognized as important in the education of young people as is literacy. Facilitated by Swedish transformative learning specialists, Hyper Island, the event brought together Kia creatives, education experts and creators to tackle this challenge.
The 12 participants in the Kia Hackathon were divided into three teams. Each included a professional Sui generis. There was dottoressa Merritt Moore: professional dancer and American quantum physics. But nache Lucy McCrae: science fiction artist, director, inventor and architect of the body. And to finish the Dr. Nelly Ben Hayoun: award-winning experience designer, director, artist, speaker and researcher.
The winning solution
For 2 days, the teams discussed, debated and developed their ideas before presenting their solutions to a jury chaired by Gregory Guillaume, Vice President of Kia Design Center Europe. Of the three visionary solutions, the strongest is based on the simple premise that our education systems are primarily focused on teaching children to know the right answers to fixed questions.
On the contrary, the team suggested d ‘encourage children to ask questions freely. A much more effective way to foster creativity and problem solving. This premise led the team to devise a deck of cards to make it easier for children to ask more questions. Kia will now work together with creative partners and other experts to develop and implement this idea in field trials across Europe. That it really becomes an easy-to-approach tool to help make future generations more creative?
The novelty of Kia
Speaking of creativity, the technological one was fundamental during the development of Kia EV6, the first car launched as part of the new Kia brand strategy. The elegant crossover comes with advanced capabilities fast charging at 800 V which allow a 10 to 80 percent charge in just 18 minutes. The autonomy of over 510 kilometers also helps.
Kia EV6 is born from the new electric-global modular platform E-GMP. The company plans to strengthen its electric vehicle range with 11 new BEV models by 2026. Seven built on E-GMP architecture and four electric vehicles derived from existing models. Orders for the Kia EV6 are already open, with the first deliveries expected across Europe in fourth quarter of 2021.
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