Kim Jones, who designs Dior and Fendi. But he wears Miu Miu

True, the name of Kim Jones it won’t tell the general public much. But insiders are well aware that the 43-year-old London designer is one of the most important and relevant figures of the current panorama of the fashion industry. Graduated from Central Saint Martins in 2002, Jones launched his own brand in 2003, then collaborated with various brands, from Umbro to Mulberry, to arrive in 2011 as creative director of menswear at Louis Vuitton.

In 2018 he moved from Vuitton to Diorwhere he takes on the role of menswear creative director, which he successfully holds today. To this role, already strategic in itself, was added, in 2020, that of creative director of the women’s collections of Fendifrom the ready to wear atHigh fashion.

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Dior and Fendi: even those who don’t chew on fashion every day can easily understand how authoritative and influential his figure is today. Although his face is not as popular as that of more worldly colleagues and goers of parties and public events, her fame is certainly of the highest level. And the esteem for her is unanimous.

Alone a few hours ago his last show for Diora suggestive fashion show in the shadow of the pyramids of Giza, with which he revealed to the world his idea of ​​men’s fashion for the Parisian brand for autumn-winter 2023.

(Photo by Stephane Cardinale – Corbis/Corbis via Getty Images)

Stephane Cardinale – Corbis/Getty Images

(Photo by Jonathan Rashad/Getty Images)

Jonathan Rashad/Getty Images

Also on this occasion, Mister Jones has succumbed to what we can consider a very particular and anomalous habit of his in a world, such as that of fashion, in which parochialism and envies they are the daily bread. Also in Egypt, in fact, Jones greeted the public and VIP guests at the end of the fashion show wearing a garment with a rather evident logo. A striped shirt to be exact. Too bad the logo, however, was not that of Dior. And not even that of Fendi. And not even a vintage from the days in which he worked for Louis Vuitton, for example (all three brands are part of the luxury giant LVMH, in short, they are cousins ​​linked by a family bond which, however, after all, all tend to excel).

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Indeed, Kim Jones wore a Miu Miu shirt, Prada brands that have nothing to do with the group headed by Bernard Arnault. And it had already happened that, only last September, Miu Miu also signed the diamond-patterned sweater as well as the raw-cut Bermuda shorts worn on the Fendi Fall-Winter 2022/23 catwalk, exceptionally held in New York, starring a revived Linda Evangelist.

Delfina Delettrez, Silvia Fendi, Linda Evangelista, Marc Jacobs and Kim Jones at the Fendi ready-to-wear spring-summer 2023 show at New York Fashion (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)

Victor VIRGILE/Getty Images

Miu Miu AI 2022/23.

Daniel Oberrauch

A politically incorrect provocation? We don’t think so, Jones doesn’t look like that. A distraction? Come on, let’s be serious: not in the fashion world. What else then? Simply, in our view, a gesture of blatant intellectual honesty. Jones, evidently, is loving the creations (moreover designed for the womenswear catwalks, which the Prada house brand does not have products explicitly designed for the male audience) that Miuccia Prada has given birth, in the most recent seasons, for Miu Miu, to the point from wearing them even in a moment of great visibility for the brands for which he works and is (we imagine lavishly) paid.

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Is there something wrong? No. Inappropriate? For many, perhaps yes. Not cheap? Also, for many: after all, what would it cost to slip into a Dior shirt? The fact is that we are used, by now, to glorify our own mocking and criticizing the other. Our merit matches the demerit of others. We are the best, and the others don’t even exist. Jones, on the other hand, tells us that one can also think of doing an excellent job – as indeed he does – by also recognizing the quality and merit of doing it to others, to the point of publicly demonstrating one’s appreciation.

A revolutionary gesture today is to say: I’m good, but so are the others. Hats off (designer Dior), Mr Jones.

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Source: Vanity Fair

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