Nine references studied by her in person and in which there is everything she has learned over the years from the best make-up artists and dermatologists with whom she has worked. Kim Kardashian after having announced it through various posts in recent days, it officially launched on 21 June on the square its first skincare line and a new brand, SKKN by Kim, which marks the return of the influencer entrepreneur in the beauty world after a stop that began in July 2021. The W of West (surname of the now ex-husband Kanye) has disappeared from the entrepreneurial activity and the file, the reality star, has been archived she is ready to take back the beauty scene too.
“I am thrilled to finally introduce you SKKN BY KIM, a rejuvenating ritual for skin care based on nine products that I personally developed from start to finish “, wrote Kardashian via Instagram, who has always suffered from psoriasis and, for this reason, has a particular care for skin, choosing for her products clean formulas and really suitable for everyone. The line includes a facial cleanser, an exfoliating tonic with both acid and enzymatic action, a hyaluronic acid serum, a vitamin C serum, illuminating drops, a night oil, a moisturizer, an exfoliant and an eye contour. Each product is priced between $ 43 and $ 95, and the entire collection costs $ 575. Clean, cruelty-free, vegan and carefully formulated without gluten, sulphates, phenoxyethanol, BHT and PEG, each product has an ecological and design pack at the same time: essential lines and neutral colors designed by her to be displayed in your own toilet as furniture items.
But SKKN by Kim Kardashian immediately had a strong competitor in the skin care industry. Hailey Bieber just last week launched its first skincare line called Rhodefrom her middle name that the model herself on social media defines “a line of essential skin care products with formulas designed to nourish the skin barrier and instantly give the sensation of dewy and fresh skin, instantly improved in appearance”.
Even the products of Justin Bieber’s wife are vegan, cruelty-free, gluten-free, all fragrance-free. At the moment the line includes three references: thel Peptide Glazing Fluid, the secret to Hailey Bieber’s ‘frosted’ skin, la Barrier Restore Cream, a panacea for the skin, thanks to its repairing and moisturizing action, which is very delicate at the same time. Finally, the lip treatment, Peptide Lip Treatment, available in three variants – natural, watermelon and caramel – gives a touch of gloss and, at the same time, deeply hydrates. Encapsulated in gray packaging and characterized by a minimal font, Rhode products already seem to have entered the wish list of all beauty addicts. Prices range from $ 16 to $ 29, and the entire line can be purchased for $ 95.
And immediately, needless to say, the comparison between the two lines was triggered by fans who on Reddit, the social news site where users create and share content, have analyzed them: of course it leapt to the eye that Kim Kardashian’s cosmetics are more expensive than Bieber’s even if they have specified that the line of the entrepreneur includes nine references against the three of the model. Some still pointed out that the products of Rhode they could be cheaper as they are smaller.
In any case, the needle of the balance of followers seems to be hanging on the side of Hailey Bieber anyway also as she has always been passionate about skincare and perceived to be very knowledgeable on the subject. In fact, the model has always appeared with a clean face and often little make-up (if at all), unlike the reality star who has made a trademark.
So it’s Hailey that the internet people in the skin care segment seem to trust the most. You wonder if the sales will confirm this first verdict, or if the power of Kim’s 319 million followers (against the “only” 45 of the competitor) will be able to overturn the first impressions.
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Source: Vanity Fair
