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Kim Kardashian, billionaire according to «Forbes» thanks also to her beauty brand

First, Kylie Jenner. Then, Kim Kardashian. The former US television star has seen herself listed by Forbes, among the billionaires of the beginning of the year. According to the magazine, the same that revoked Jenner’s title of “billionaire”, Kim Kardashian has assets with a total economic value of one billion dollars on her hands. This estimate has grown enormously in recent months. the magazine’s technicians, specialized in making accounts in the pockets of more and less famous people, are certain that Kardashian’s assets, last October, were around seven hundred million dollars.

Then, the surge.

Kanye West’s ex-wife reportedly grossed record figures thanks to her most recent business, KKW Beauty, the line of cosmetics that in 2021 officially entered the portfolio of the giant Coty, which invested 200 million dollars in the brand. The partnership aims to stimulate the development of new categories of beauty products and the global expansion of existing lines. Another signature brand Kim Kardashina West responsible for wealth of the star is Skims, dedicato a underwear, loungewear e shapewear.

The cosmetics company alone would be worth about half a billion dollars, while the shapewear line, reshaping underwear, adapted to every shape and body, would be around 250 million dollars. The rest of the assets would be cash, Netflix, Amazon, Disney and Adidas shares and real estate.

Social mogul Kim Kardashian West founded KKW Beauty in 2017, following the success of her half-sister Kylie Jenner with the Kylie Cosmetics brand. From Kylie he took the same business model, direct-to-consumer that builds on the power of social media marketing. The first product launch was that of the famous 300,000 contour kits, sold in less than two hours. The world was eagerly awaiting the secret to recreating the sculpted face, thanks to the contouring technique she pioneered. In 2018, the business expanded with the launch of eye shadows, concealers, lipsticks and fragrances, leading to a profit of approximately $ 100 million.

And to hear Kim, after her and Kylie, who led the way, they will not be the only ones to enter the coveted list of Forbes billionaires now that Kardashian mom, Kriss Jenner, has announced that she wants to launch a beauty line of her own. . It’s hard to keep up with the Kardashians!

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