Kinderini are arriving, Kinder egg-flavoured biscuits

The Kinder flavored biscuits designed for breakfast are arriving: the new ones milk and cocoa biscuits with small creamy decorations they will be distributed in the next few days, but anyone in Milan can taste them in preview from Friday 29 September to Sunday 1 October in Piazza Gae Aulenti, where even the little ones can take souvenir photos, play with the Kinderino Mascotte and be gifted with gadgets.

These are thin biscuits obtained thanks to a technological innovation that allows alternating layers of a milk and cocoa dough. Each biscuit is characterized by high precision details such as eyes, mouth and smile which allow you to obtain different expressions, inspired by the emotions that can be felt in the family: from the “happy Kinder” to the “amazed Kinder”. To make everything even more playful, three original stories featuring the new biscuits are illustrated on the back of the packs.

Kinder® Kinderini are produced in Italy, in the Balvano factory, in the province of Potenza, the same one where Nutella Biscuits were born. To create the different expressions with maximum precision and pass rigorous quality controls, several sophisticated “intelligent” vision systems have been installed. Furthermore, during the packaging phase, there is a robotic system that guarantees a wide variety of expressions within each package (250g, €3.39).

Those who cannot participate in the Milanese event this weekend have the opportunity to connect to the dedicated page on site and replicate the proposed expressions. Once the challenge is over, you will receive them digital giveaways which can be shared on social media. All the emotions generated during the live experience and online will be collected in theEmotionometerthe counter updated in real time and visible on a large screen in Piazza Gae Aulenti, thanks to which it will be possible to discover the “Kinderini effect”: will happiness, amazement or fun win?

Furthermore, starting from September 29th until October 31st, families will be invited to post on their social channels, with the hashtag #KinderKinderini #kinderinicasting, a photo or video where you can recreate the expression of the chosen biscuit with your own face. A commission of experts, based on the guidelines of the regulation available on the Kinder Italia website), will select the winners whose image will be protagonist of the online commercial of the product which will be on air in 2024.

Between curiosity: There are over 15 million combinations of expressions that can be found in each package. Only in 2023, in Italy, will a number of Kinder® Kinderini be produced capable of satisfying more than this 120 million breakfasts. It takes approx 100 minutes to create every single biscuit: from the preparation of the dough, to the decoration of the eyes and mouth, up to the insertion into the packaging.