KPMG: “Metaverse adoption will be driven by institutionalists, not retail consumers”

The Australian division of the consulting firm KPMG said that the metaverse has real potential to change many areas of life. At the same time, large companies will contribute to the adoption of technology.

KPMG Futures partner James Mabbott said that interest in the metaverse from the company’s clients is constantly growing. Representatives of the consulting firm hold meetings and conclude deals for the placement of representative offices of various companies in the metaverses. This technology creates new and more effective ways for businesses and consumers to communicate.

“I think in the near future there will be really interesting applications of the metaverse for business. I believe that it is institutional money that will contribute to the development of metaverses and attract users. We are looking for opportunities to create new business models and new assets based on the metaverses. They will fundamentally change the way services are delivered,” Mabbott said.

According to him, the metaverses may well provide new growth points for various companies and create new ways to profit. To develop this area, KPMG Furures Australia has even created a new position called “Head of Metaverse Futures”.

Mabbot also noted that now the number of users of the metaverses is not so large, however, “extremely interesting experiments” are taking place in this area and the prospects for the industry are extremely favorable. The top manager of KPMG Futures emphasized that the company expects an explosive growth in the popularity of the metaverses.

Previously, The Sandbox platform management said that for the development of the multiverse, it is necessary to put the user experience in the first place.