Labubu, the most desired accessory of the moment is a collector toy

Labubufor those who do not know, is the character created in 2015 by Kasing Lungartist from Hong Kong but raised in Netherlands. The Nordic folklore and its legends have influenced its work, including the creation of The Monstersillustrated story of 2015 to which his lucky collectible figurines are inspired.

The charm colorful dangling from purses from all over the worldin fact, is nothing more than an elf With rabbit ears and a long row of sharp teeth. Next to him, many other strange characters with an appearance as nice as a disturbing thread, but is only one that has bewitched hearts and accessories, why?

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The reason is simple and its own creator reveals it. «My bond with Pop mart It started in 2016: before collaborating with the Chinese company mine fans It was 90% male and the Vinyl Dolls They were the Toys more purchased and collected. When Pop mart He launched my characters on the Chinese market has equipped them with a keychain And this has completely changed things, the public became 80% female. I would never have imagined that my creations would turn into accessories for signed bags … initially the fun consisted in bringing the stickers around the world and then photographing them in the most tourist destinations, from Paris to New York, this is how they achieved notoriety. When they became smaller, read and endowed with a hook People began to hang them everywhere, handbags included »said Lung a The Perfect Magazine.

Labubu has a key ring that makes it the perfect charm Bags.

Raimonda Kulikauskiene/Getty Images

Because we are all crazy for Labubu

The greater theglobal uncertaintybetween economic crisis and precarious geopolitical balance, the more the line seems to extend in front of the Pop mart To buy the very desired plush: according to what reported by Forbesthe CEO of the company, Wang Ninglast week he would have earned 1.6 billion dollars with his app which became the most downloaded in the United States. Not even the duties war Between the two superpowers with the consequent increases in prices, he made the fans of the monster, who are willing to wait for hours their turn to have it in order to have it. Bloomberginternational press agency, describes the viral phenomenon as a Indicator refueling: in times of crisis, the public grants a small luxury that does not weigh too much on the wallet, just like the lipstick (the Lipstick Index On the other hand is one economic theory which sees the sales of cosmetics increase in moments of instability).

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His great popularity, however,, Labubu it also owes it to star. In a video interview a Vanity Fairfor example, the pop star LaLisa Manobal, star from the Black Pink Recently on the small screen with The White Lotusrevealed that he had a real obsession with the stickers invented by Kasoning Lung. Also Rihanna And Dua lipathen, were sighted in the company of the nice puppets, while Emma Roberts he shared the recent purchase of the Blind Box Of Labubu.

Dua lipa at the airport: from his Birkin Two Labubu hang.

Theimagedirect.com / ipa-gense.net

The stickers Pop mart then led to the birth of an induced of Creators on Etsy And Aliexpress who make tiny clothes and even puzzles to customize their stuffed animals at will. There maison Chinese fashion Pronouncethen, last September made some outfit exclusively for Labubu with which he had already collaborated in January 2024 (at the time a giant toy version was even sitting in the front row at the parade during Fashion Week of Milan).

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THE’Elf dentuto it is not the only one plush that it is possible to attach to the bag. From Pop martin fact, many characters have a vast number of fans (probably waiting for their darling to stop being Sold out), like Crybabygirl with a shelled face with big tears to reject her cheeks, e Twinkle Twinklealways available in the version keychain.

Crybaby by Pop Mart.

TwinkletWinkle of Pop Mart.

For the nostalgics of the eightiesInstead, you just have to go hunting for Monchicchithe protagonist of a successful animated series that had gained the children of the time, which has now been transformed into an accessory for adults. In Japanwhere the character was created in 1974, the merchandise Which depicts the tender monkey has a following of collectors and enthusiasts who use it just to decorate bags and bijoux. To the point that the New York designer Sandy Liang He did the testimonial of the countryside to celebrate the 10 years of brandlast October, dressing it with his female and romantic leaders.

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During a meeting in Los Angeles with fans, Kasing Lung He said that “a girl, crying, approached and told me that my characters made her happy. If what I do improves people’s day then I am really happy too ». Here, probably the secret of Labubu It is precisely in his ability to make us come back children, excited for the purchase of a nice colorful monster.