A survey by the Brazilian Association of Beauty Salons (ABSB) in partnership with Sebrae, and provided exclusively to CNN shows that 44% of establishments in the sector have not yet managed to restore the team to the standards of the pre-pandemic period.
The main reason, according to the survey, is the lack of trained professionals in the sector. The survey was carried out between 3/5 and 10/5, and heard more than 60 establishments in all Brazilian states.
According to the president of ABSB, José Augusto Nascimento, the entity has sought partnerships to help the sector in the training of new professionals.
“We are the third largest consumer market for hair products, which requires great demand. We need to train well-paid labor, but we have a great lack of qualifications”, he says.
The president also highlights that the incentive for qualification for the area is being carried out together with schools and professional courses, “so that there is a greater appreciation of the profession, in addition to better training of beauty professionals”, he adds.
Despite the difficulties observed in the survey, the National Household Sample Survey (Pnad), released this Tuesday (31) by the IBGE, shows that the group of “other services” rose 4.8% in this quarter that ended in April, compared to the quarter ended in March.
According to the Institute, the growth was driven by the increase in beautification services, such as manicures, hairdressers and beauticians.
For the president of ABSB, the data reflect a greater participation of self-employed professionals in the sector, and not in physical establishments.
“Due to the closing of salons during the pandemic, professionals began to attend at home, to generate a source of income. The problem is that now the salons are having difficulty replacing these employees,” he says.
According to the Association’s survey, 31% of respondents earned more in April this year than in April 2019. 16% of respondents who took out some type of loan during the pandemic say they are not up to date with the payment of installments , while 21% are under negotiation.
Other highlights of the PNAD
According to the IBGE, the grouping of public administration, defense, social security, education, human health and social services registered growth of 1.5% in relation to the quarter that ended in March. For the IBGE, the rise was driven by growth in education, which includes both public and private schools.
The growth of the sector, according to the Brazilian Association of Higher Education Maintainers (ABMES), which represents private universities in Brazil, is mainly due to the advancement of distance learning. According to a survey by the entity, the cooling of the Covid-19 pandemic resulted in a 35% increase in the number of student enrollments in university courses at private institutions in the first half of 2022.
“We can understand this increase on account of the growth of the student base, speaking for higher education, in particular the expansion of EAD, which demands the hiring of new tutors’, evaluates the president of ABMES, Celso Niskier.
Source: CNN Brasil
