Lacoste and tennis. An indissoluble combination that binds the French brand to one of the most followed (and elegant, let’s face it) sports on the planet. At the end of the 1920s, the young René Lacoste was dominating the palmarès, but he was not as satisfied with his playing outfits. He invented then the polo shirta hybrid between T-shirt and shirt, which met with unprecedented success, above all because it made it recognizable with a small crocodile applied on the left side of the chest. \
A tribute to the nickname that the press had given him in honor of his tenacity and a reminder of a bet he had made with the captain of the French team of the Davis Cup which, if he had beaten his favorite, would have given him a bag in the precious leather of the dangerous reptile. And it was at Roland Garros that the famous logo crocodile it entered the collective imagination for the first time, to remain stainless up to our days.
The courses and appeals of history lead the brand to collaborate with Open d’Oltralpe, now in its 121st edition, with a co-branded capsule with a dedicated campaign, called Après-Court. Both celebrate the taste of sporty-chic dressing both outside and inside the fields. The clothing items are divided into two strands, that one lifestyle and that performance, even if the distinction is almost superfluous, since most of the pieces can be worn in different occasions of use. The lifestyle line plays with the typical styles of preppy world, like the sweaters with braids and profiled cardigans, but re-edited in deliberately oversized cuts, while the range intended for the purely sporty côté focuses on more technical and athletic elements, albeit with couture elements, such as rowing tank tops and mesh sweaters , softened by jacquard fabrics and laser edging. In both the color palette is inspired by the classic Lacoste codes, with bold touches of Royal blue, lacquer red, optical white, mixed with primary colors and candy shades, enriched by badges, patches and striped inserts. Tradition and innovation combine like a well-placed ace in a mini wardrobe that will appeal to fans and non-fans alike. Game, set, match!
-Fashion and sport, who influences whom?
-Tenniscore, the trend to wear on and off the pitch
-Wimbledon, when tennis conquers fashion
Source: Vanity Fair
