Lancia Ypsilon Alberta Ferretti is ready to parade through the streets

Like in a debutante ball, Lancia Ypsilon Alberta Ferretti leaves the new Stellantis style center in Turin to continue to dress the timeless elegance of 115 years of Lancia. After four generations and over 3 million units sold since 1985, the Lancia Ypsilon is reconfirmed as acar of grace and character. To do this, she changes her dress wearing the most elegant of all, that of Alberta Ferretti. “I believe that there are very important common areas between Lancia and Alberta Ferretti,” he says Luca Napolitano, CEO of Lancia. “Among them, certainly Italianness, femininity, great attention to the environment and elegance. “

Automotive and fashion: different environments, but with a very similar attention to customer needs. “The I take inspiration from women because they are the ones who tell the story of contemporaneity “explains the stylist. “The woman has to choose the dress that allows her to bring out her personality in the best possible way. I thought the same should apply to the car. We’ve put a lot of passion in the attention to detail and in customization to make women feel that this machine is dedicated to them. “

There fashion city car of the best-selling segment B in Italy is available in the exclusive color Alberta Ferretti gray. “The theme of color was the departure,” says Rossella Guasco, Head of Color & Material Design by Stellantis. “We wanted to represent the woman’s personality which is made up of a thousand shades: from the most pragmatic and contemporary ones told by gray to the most romantic ones expressed by pink. Two colors that blend through thetechnical innovation pigments. ”

Alberta Ferretti, in fact, says that once the color was established, they wanted to understand her reaction to the light of the sunset. “We waited in the square for the sun beam to hit the side of the car and the time has come, it almost seemed to light up from within. ” The merit is of this new color Three-layer Rose Gold. The gray base paint is followed by a splash of not interference pink color which is then sanded by hand. Finally, a third hand of transparency.

On the outside, the car sports refined style details, thanks to thesatin chrome effect on the rear-view mirrors, the grille and the door handles, showing the monogram of the initials “Alberta Ferretti” through a badge Chrome Rose Gold dedicated to the mirrors themselves.

Alberta’s dresses have also been a source of inspiration for the interior coatings by Lancia Ypsilon. “There was one right away harmony linked to sustainability with the Seaqual Yarn yarn, »says Alberta Ferretti. «A yarn that comes from the processing of plastics recovered from the sea and that has satisfied a highly sought-after aesthetic interpretation of the interiors. A fabric capable of convey tasteinnovation and above all pleasantness to the touch. “

Taking up the iridescent effect of the exterior, the Rose Gold color it becomes an element that characterizes and colors many of the elements that we find inside the car. THE seat fabrics are embroidered with a Rose Gold thread in contrast and with a continuous thread seam. The “AF” monogram, also in Rose Gold, is found on the headrests of the seats, as are other interior details in this color: from steering wheel goblet to the frames of the air vents, from the change gem in finish to the handles. Also there dashboard in black Silk fabric is illuminated by Rose Gold details.

The idea of seat stitching comes from the desire to make women feel as if wrapped in a dress capable of instilling protection. Almost like a corset that is sewn on to the woman. So much so that Alberta Ferretti in front of the style center team, pins in hand, pointed the fabric on her own seat as if it were a dress. An example of how the automotive industry still has an aptitude for quality customization.

To underline the seat comfort and the car is again Luca Napolitano, whose mandate is to renew the entire Lancia range. «This machine allows women to comfortably cope with city traffic every day, and in some cities the traffic is very hard to overcome. Lancia Ypsilon for space, size, functionality reflects the typical pragmatism of a female client, but it does it with style. We wanted to create a single car with Alberta Ferretti, with a single color, a single interior so that driving this car was like wearing her own dress to go to the office.

In terms of propulsionsLancia Ypsilon Alberta Ferretti is available in the hybrid version 1.0 FireFly with 70 HP Start & Stop Hybrid and an LPG, 1.2 liter with 69 HP, both equipped with Euro 6D-Temp. Made in exclusive color Alberta Ferretti graythanks to funding from FCA Bank is offered from 13,950 euros o in 36 installments of 149 euros per month, in addition to an advance and financial charges.