After the dive in Alissa’s musical and creative universe, the first protagonist of the project Inspired by REDValentino, now it’s up to the sporty and determined soul of Larissa Iapichino, long jump champion, to continue the story. That of the spirit of the brand, which he sees in the athlete, in his passions and in his attitude, the embodiment of her own values and that spontaneous femininity, free from patterns.
Divided between a competitive career that makes her fly away at every jump and studies in law, Larissa condenses sacrifice, romance, obstinacy and an incurable energy, thus becoming the new muse of the brand for Spring 2021, and of her creative project dedicated to all life challengers free and independent who make the difference by creating new meanings and perspectives.
«I am really happy to collaborate with REDValentino, a unique and energetic brand, characterized by an authentic and original design that I think fits perfectly on me. I believe that my way of being a romantic girl and at the same time a little out of the ordinary, both in sport and in everyday life, reflects the values of the brand. I am still a dreamer teenager with two souls: on the one hand the professional athlete, on the other a future doctor of law who wants to put things right and who believes in justice. I perceive REDValentino as the ideal partner to convey the message that dreams can come true in our own way, without ever losing their femininity »comments Larissa.
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