The actor Leonardo DiCaprio bought a stake in French champagne house Telmont, its majority owner Rémy Cointreau revealed on Wednesday (23). The star is part of the luxury brand’s strategy to expand its dissemination and reputation.
“From protecting the biodiversity on its lands to using 100% renewable electricity, Champagne Telmont is determined to radically reduce its environmental impact, which I am proud to participate as an investor,” DiCaprio said in a statement.
In February 2021, LVMH’s Moët Hennessy purchased a 50% stake in Jay-Z’s Armand de Brignac champagne brand.
Telmont was founded in 1912 and French drinks company Rémy Cointreau – whose rivals include Pernod Ricard and Diageo – bought a majority stake in October 2020.
Historic luxury brands around the world have partnered with celebrities in an attempt to appeal to younger customers.
Source: CNN Brasil
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