Light Cyclesthe extraordinary digital art experience created by Moment Factory, an international multimedia entertainment studio, in collaboration with Feverthe leading live experience platform, arrives in Milan.
In fact, from 25 October 2024, theMilan seaplane base will host, with evening entry from Thursday to Sundayan immersive nighttime journey through five installations multisensory art which combine lights, projections and music: a fusion of art and technology that will guide visitors on a sensorial journey to connect with nature. Each work of art has been meticulously designed to enhance the natural beauty of Milan’s Idroscalo and to encourage connections and admire our environment.
«After the great success in Australia and New Zealand, and soon scheduled in Japan, we are proud to bring this exciting project to Italy, the destination chosen for the exclusive European debut. Since 2014, our Lumina Night Walk format has been creating immersive experiences in the most evocative natural environments around the world: unique projects that have inspired our creative team to reflect deeply on the relationship between man and nature, which has become the central theme of Light Cycles with hope to inspire visitors by inviting them to connect with the world around them in new and meaningful ways.” – he states Jonathan St-Onge, executive director of Moment Factory Originals.
This immersive experience seamlessly integrates art and nature using cutting-edge projection mapping, with light effects and a musical choice composed specifically for this nocturnal multimedia journey. The original soundtrack by Light Cycles was created by the Barr Brothers, a Montreal band famous for their innovative fusion of folk, rock and blues. Their evocative music, characterized by intricate melodies and sounds, and arrangements amplify the experience, enriching sensory immersion and giving voice to nature.
«Fever’s goal is to make culture and entertainment accessible to all, e.g Light Cycles reflects this mission beautifully,” he says Costanza Sciascia, Senior Project Manager by Fever Originals Italia. “This experience with Moment Factory blends art, nature and technology and allows everyone, from families to art enthusiasts, to connect with the world around them in an innovative, accessible and memorable environment.”
Each installation tells a unique story for approximately 45 minutes, and invites contemplation and discovery, involving viewers in a silent, yet powerful dialogue with the surrounding environment.
Crystal Grove
Inspired by studies demonstrating the different ways trees can communicate, this installation allows participants to discover the secret language of trees, through brilliant light and melodic whispers, revealing the perfect harmony of nature.
Forest Frequencies
A symphony experience where nature is the orchestra. Time stands still and bright colors and pulsating sound waves amplify the space, bringing a sense of vital harmony.
(In)visible
The installation takes viewers on a journey that reveals the wonders of novel patterns and hidden rhythms of the natural world.
Into The Sunset
The installation invites the visitor to walk towards the sunset, immersed in infinite rays, to experience the golden haze in an unforgettable moment of warm colors and enveloping music.
The Hearth
The lights of this installation recreate the heat of a bonfire, the beating heart of the earth, around which spectators are invited to gather for total involvement of the senses.
Light Cycles invites families, art enthusiasts and curious minds of all ages to embark on a journey that fosters connections and appreciation for our environment. Tickets will be on sale on the Fever platform and on the official website https://lightcycles-experience.com/milano/
Information
Where: Idroscalo Milan, Bosco South entrance
Dates and times: from Thursday to Sunday with evening sessions, extraordinary openings are planned which will be communicated later.
Duration: 45-60 minutes
Tickets: available exclusively on the Fever platform https://feverup.com/m/199656
Price: starting from €19 for adults and €14 for children.
Source: Vanity Fair
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