Published: 31.03.2022
Article reading time:
2 minutes.
Four-time UEFA Champions League winner Lionel Messi has signed a three-year deal worth over $20 million to promote Socios.com’s fan tokens.
In recent years, Socios.com has been actively developing sports fan tokens and has partnered with more than 130 sports organizations, including the world’s leading football clubs Paris Saint-Germain, Barcelona, Juventus and Manchester City.
Lionel Messi has become the next world professional sports star after NFL quarterback Tom Brady and NBA star LeBron James to enter the world of crypto. Socios.com CEO Alexandre Dreyfus said:
“We are delighted to announce Lionel Messi as the new Socios Global Brand Ambassador and look forward to building a more inclusive, exciting and rewarding future for fans around the world together. Football fans know that with Lionel Messi by your side, anything is possible.”
The three-year agreement between Messi and Socios.com is valued at more than $20 million, Reuters reports.
“Fans deserve recognition for their support. They deserve the opportunity to influence the teams they love. Socios.com exists to improve the fan experience, to enable them to be bigger,” Messi commented.
In August last year, Messi left the Spanish “Barcelona” and signed a two-year contract with the French “Paris Saint-Germain”. The transfer of Lionel Messi to FC Paris Saint-Germain from Barcelona included a bonus in the form of PSG “fan” tokens.
Source: Bits
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
