Lip Ceo by Mulac: everything about the viral volumizing lip oil on TikTok

Space in which beauty trends are generated and grow until they become viral, TikTok in recent years it has been transformed into a large showcase. The stars of the platform are of course the products which, reviewed in live-motion format, manage to reach unparalleled levels of popularity. The latest confirmation comes fromPlump effect lip oil which, a few weeks after its launch on the market, is gone sold out on any retail site.

Sealed in an unmistakable rectangular water-green pack and boasted like the product that in just a few minutes increases the normal volume of the lips by 26%.and the Lip CEO of Mulac the beauty must-have of the moment. An entirely Italian obsession, which tells of the success of a vegan brand made in Italy in which the quality of the raw materials is combined with the high level of performance.

Having started the cascade of content on TikTok and the product sales boom it was Ilaria Del Prete, who with her video totaled 2.3 million views, more than 130 thousand likes and over 1500 comments. She right here she describes it as “not a simple lip plumper, but a pH-reactive and plumping lip oil”, to have both to prepare the lips for make-up and to finish the make-up with a touch of gloss.

Mulac's Lip CEO is the most viral beauty product of the moment

If we were to give a technical definition of Lip CEO by Mulac, it would be right to simply say that it is a plumping lip oil that reacts to the pH of the skin. The technicalities, however, do not give a good enough idea what does this product do when applied to your mouth and what makes it different from a common lip plumper.

Usually, in fact, lip plumping products come in the form of gloss, if not as lip balms. Lip oil instead, it has the characteristic of being composed of a mix of oils that go to nourish and hydrate the lips to give maximum comfort and softness. Avocado, castor and soybean oil are just some of those used in the Mulac blend.

To this rich and treating formula are added in the case of Lip CEO two further components, namely a series of ingredients with a volumizing action and a specific technology that reacts with the level of acidity of the lips. For this reason, when you apply the product on the lips you will feel, on the one hand, a tingling sensation which goes to swell the mouth and, on the other, anatural color intensification of one's lips.

Carrying out the action of 3 products in 1The Lip CEO gives the desired effect in about 15 minutes. Once the necessary time has passed, the lips should appear redder or pink depending on their pH, as well as increase in volume by approximately 26%. As users explain on social media, it is perfect if used both as a normal lip oil and to prepare the lips for a more constructed make-up. In this case the advice is to remove it with a pad to proceed with the creation of a lip combo based on pencil and transparent gloss (why not, using lip oil again).

And if there is no doubt about the fact that it really works, as the tests carried out by the brand also demonstrate, we must remember that make-up has a different effect on everyone. To try it, all you have to do is secure one here before I go again sold out.