If you walk for Modena you could meet her. It certainly does not go unnoticed: Lisa Varolo has a unique style that immediately recalls a time that was, The years between the ’40 and 60s, which in the immediate time we perceive as chic and sophisticated.
Moreover, the icons of the past, we know, still give style lessons, which, in fact they will never set. In any case, even if you do not find yourself in the town of Emilia, you can admire The looks of Lisa Varolo, with attention to detail in a truly meticulous wayon his Instagram profile, followed by over 100 thousand followers.
In his bio Instagram we read: “There are those who follow fashion, and those who make it back”, and the intentions are already declared. Content Creator specialized in vintage e author of the podcast Modern wintingist, give tips Of elegance in a historical moment in which, perhaps, elegance, in the strict sense, fashion has a little lost. It will perhaps be why it advances, especially among the Gen Zs, also the trend ofanemoia, term that derives from the Greek words ánemos (wind) and nóos (mind) and that indicates that desire to live eras that has not lived, which take root not only in hearts but also in the wardrobes.
Ethical and sustainable, a vintage wedding dress does not pollute, does not waste and does not incite the hyper-production of fashion companies. Second hand or not, it is still always True Love, towards the planet and for those who, more and more, choose it. To wear a unique, precious but cheap style, here is a guide to find the model to swear eternal love
«I believe that many young people today feel a little spoxes: everything changes continuously but then everything is identical in terms of style or passions. Vintage, or in any case the past, has a reassuring charm: it seems an era with more human rhythms, where things had more sense and duration. And then let’s face it: Vintage aesthetics works very well on social media. It is recognizable, iconic, and in a world where everyone wants to stand out, paradoxically looking back can be the most original way to go on, “says Lisa Varolo with conviction.
But do you think she was born in a wrong era?
«No, I don’t think. I live very well in my present, only that I feel more myself when I wear garments and accessories that come from another time. There is something in gestures, in detail, in certain clothes that makes me feel at home. Then a curious thing happened to me: more than one person he pointed out to me an incredible similarity with a 1950s model. I myself, after seeing his photo, also remained a little restless. I don’t know who it was exactly, nor what life did it … But every now and then I wonder: what if I were his reincarnation? Obviously I joke … but who knows ».
As you can be “vintageist modern »? Do you mean that it is your approach to the past to be contemporary? Can you explain to us in what sense?
«I join two worlds: I wear the past, but I live the present. I do not do historical re -enactment, I do not play a character: vintage for me is a daily lifestyle, adapted to today’s needs. And I also tell it with tools of this: Instagram, i reelpodcast, everything you need to make it clear that you can be elegant like a woman of those years also in 2025, between commitments, work and children ».
As this passion for vintage style was born, in particular the 1940s and 1950s, and when she began to dress back?
«In 2020, in the middle of Lockdown, I approached the world of vintage initially through the brands that recreate the 1940s and 1950s clothes. Over time, what seemed only an aesthetic passion has become more: a lifestyle and a real position. I started asking myself: what sense did you make to promote new vintage production, when there are already beautiful, authentic garments, made with natural materials and destined to last? The point is not just as a boss is, but if you really need to make a new one. In recent years I have matured a lot in this sense, so much so that now I have precise stakes. Since I chose the true vintage, the original one, I have no longer come back ».
His looks are perfect from the tip of the hair to that of the feet. Where do you document and where you buy garments and accessories?
«I devour fashion books, photographic archives, vintage documentaries, magazines, videos, films. But I also love listening to the stories of the women who really lived those years. As I said, today I only buy clothes and accessories Second Hand: I am looking for physical and online vintage stores. Over the years I have refined a very targeted research method. I have a “trained” eye and now I recognize a good head even from a photo ».
What is the look of the past that she likes to recreate and how long does it take to dress?
«I love the 1950s dresses, with wheel skirts that mark life. Is one silhouette which tells femininity and elegance without ever being excessive. How long do you take? It depends, but often less than one might think. When you have a wardrobe built with criterion and you know what enhances you, dressing becomes a natural, almost automatic gesture. For me it has become a routine that does not weigh: I don’t put more than those who open the wardrobe and does not know what to wear every day ».
But tell me three garments or accessories ’40 or 1950s that she likes particularly.
“The American lights in lights (I have a showcase with collectible pieces, are elegant and a little playful, perfect for adding personality to each look). The 1950s hats, refined and romantic that always complete a look. And then, theThe 1940s tailleur: a garment symbol of refinement and femininity, with precise lines and tailored details that give timeless elegance, perfect for a woman who wants to feel safe and chic ».
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What does this season of the return think of the return bullet brA, the pointed bra with Marilyn. What lingerie do you wear?
“The bullet bra He has already had a return in the 80s with Madonna. Honestly, in an era today in which we make a lot of campaign so as not to wear the bra at all, this return seems almost paradoxical to me because today the message “the less wears, the more you are free” is more free. Having said that, from a purely aesthetic point of view, the bullet bra It has its why under certain very structured clothes or in photographic contexts it can create an effective silhouette. But it is not easy to carry: on a body or in a wrong context, he risks seeming forced, artifact. Personally, I prefer more sober but consistent lingerie with the dress I wear: vintage or retro -inspired bras, balcony, cotton or silk, without excessive padding. For me, sensuality does not need excessive scaffolding ».
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Is there a diva that more than the others is inspired?
“Grace Kelly: for me it is the emblem of timeless elegance, sober, never over the top. I am inspired by her in the hairstyles or in the choice of certain more structured and feminine garments, those from “elegant day”, let’s say. As for the photos, I also want to mention Loredana Pavone, one of the most elegant Italian models of the 1950s, who has placed several times for Vincenzo Ferdinandi (Italian stylist, among the founders of high fashion in our country, editor’s note) and other designers of the time.
A slender, refined figure, with a bearing that spoke alone. It is incredible for me to think that today he posed with some of them suit Ferdinandi worn by her. Having said that, the more time passes, the more I realize that my style has become something deeply personal. I don’t feel like a copy ».
Is there something really difficult to find today’s fashion today?
«The authentic quality of the handmade tailored fabrics and finishes: clean internal seams, perfect lining, buttons of true material. Today there are many declared “vintage” clothes that are actually unworthy reconstructions or more recent garments passed off as originals. And then there is another more emotional aspect: it is difficult to find garments from the past that are well preserved but also suitable for today’s real life. Because I do not collect to put everything in the closet: those clothes must live, move, walk with me. And it is not easy to find something that has both history and practicality ».
Speaking of not closing the vintage in the closet, in Italy there are gatherings for lovers of this style? For example, the Summer Jamboree in Senigallia comes to mind …
«I tell you the truth: events like Jamboree do not represent me because I consider them full of clichés: American cars, swing, pin-ups, sandwiches and beer. In this way you end up emptying the true culture of vintage with meaning, transforming it into a costume party: people disguise themselves for one evening. There is no content, and above all … there is no Italy. Personally I participate in several annual events, always with a precise intent: bringing a different message, that of telling another vision, more authentic and cultural. In fact, I dream of an appointment that tells our Italian vintage culture: that of the seamstresses of the 1940s and 50s, of popular dances, regional dishes, magazines, photographs, voices of women of the time. An event where you can learn, get excited, and go out with something more. I would also be ready to make it if only someone wanted to try with me ».
Returning to contemporary fashion, however, what has been lost compared to decades ago in your opinion?
«Today there is a hurry to produce, to consume, to throw away. There is no longer waiting, nor desire. A boss was born one day and disappears that after, replaced by something already seen but renamed as “new”. What has been lost is respect for the dress. The fabrics were designed to last, the seams to resist, the cuts to enhance. Now everything is standardized, designed for pleasure to everyone and not enhance anyone. Then the narration was lost. A dress, once, told who you were, where you came from, what you wanted to say to the world. Today it only tells where you have shopping and how updated you are on the trends of the moment ».
But, tell us sincerely. Isn’t there even a 2025 head/accessory in your wardrobe? Never wear, for example, a suit?
“A suit? No, absolutely! I started to resell what I no longer used, including sportswear. In my wardrobe there are no new items of 2025, but only some modern essentials: underwear, socks, some basic accessories. There may also be something modern but purchased exclusively second -hand. Even a 2020 shirt, found on a resale app, can enter my wardrobe, but only if it has the cut, fabric and the right spirit to get married with my style. It is not a question of date, but of consistency. I don’t see the vintage only for aesthetics, but for an ethics. “
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
