Lollapalooza Brazil starts this Friday (24th) at the Interlagos Race Track, in São Paulo.
The event is expected to bring together around 300,000 people throughout the weekend, and in order to deal with the tens of tons of waste that will be generated, the organization has taken specific measures in favor of the sustainability of the event.
Monique Viana, head of ESG at T4F, the company that organizes the festival, told the CNN that the expectation is that 45 tons of organic, 99 tons of recyclables and 36 tons of waste will be produced because of Lolla.
The consulting firm Casa Causa was hired to coordinate “the entire collection, disposal and environmental education operation,” he explained to CNN the project leader, Flávia Cunha.
It was through the guidance of Casa Causa, for example, that the festival entered into a partnership with Coopercaps – a selective collection cooperative that has been operating in the city of São Paulo for almost 20 years and will be responsible for handling recyclables at the event.
The commercial director of Coopercaps, Marcos Paulo Nascimento, told the CNN that there will be around 90 cooperative members working with the waste from the event – both at the Autódromo and at the cooperative unit located in the region.
“We did a study that showed that around 70% of the income generated by this work is reinserted into the local economy. Most of our members are from the region”, he declared.
Flávia, from Casa Causa, stated that the objective is for the event to be “zero landfill”.
“Zero landfill means that no waste generated at the event goes to the landfill. Recyclable materials go to a recyclable material cooperative. The organics will be composted and turned into fertilizer [pela empresa AgroDKV, de Campinas]. Other residues that are rejects will have their energy reuse through burning in industrial furnaces [pela empresa Silcon]”, he stated.
partnerships with brands
The sustainable initiative was also encouraged in the festival’s commercial relations, for example, in the activation of brands within the Autódromo.
Braskem, for example, installed plastic waste collection stations. The public can dispose of them at these points and generate credits, which can be exchanged for gifts. In the 2022 edition, 130 thousand plastic items were collected in this activation.
“In line with our commitment to the circular economy, we increasingly want to raise awareness about the correct disposal of waste. And at a festival the size of Lolla, we have the opportunity to reach a wide audience and reinforce these messages,” said Braskem’s Director of Marketing and Communication, Ana Laura Sivieri.
Coca-Cola, for example, will also focus on the correct disposal of plastic within the festival. The brand estimates that the 12,000 mini pets, 532,000 Crystal water glasses and 100,000 plastic cups that will be distributed in its activation will return for collection and separation.
“The union of these brands was essential in this process of encouraging recycling. They make it possible for the material to return to the market with new products and complete the cycle of the circular economy”, he told the CNN the head of ESG at T4F.
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
