Lorella Cuccarini will bring sustainable fashion to Sanremo 2024. You stated this on a couple of occasions on the eve of the festival. Called from Amadeus to lead the fourth evening, the most awaited one, made up of covers and duets (in a word: karaoke), the showgirl most loved by Italians stands out from her colleagues by opting for a vintage selection.
Self Marco Mengoni paid homage to the Made in Italy wearing designer labels like Emporio Armani, Valentine, Fendi And Versaceself Georgie instead she relied on her friend Maria Grazia Chiuri For Dior And Teresa Mannino to those of his fellow countryman Fausto Puglisinow creative director of Roberto Cavalli, Lorella Cuccarini will give new life to old clothes on the most prestigious stage in the country.
“It's great to see the vintage market evolve for a global audience and be appreciated by younger generations,” he explained to Forbes «not only the vintage it has become relevant in modern pop culture and fashion in recent years but the masses now see it as a sustainable way of dressing.” «Sustainable in terms green and also sustainable as an expense for families and people who would like to dress in quality clothing without necessarily taking out a mortgage” he added.
Marco Mengoni shines at Sanremo 2024, all the looks worn on the Ariston stage
The singer wears looks from Emporio Armani, Versace, Fendi and Valentino. Garments full of light, as the artist likes, who in his debut as co-host pays homage to the great Made in Italy brands
Apparently, the idea is to bring a message aimed at the environment but also at the public's pockets. If young people are already very attentive to the topic and are used to buying second-hand clothes, there are those who are perhaps still reluctant to do so. See Lorella Cuccarini give yourself to rewear, could influence consumption and habits. On the other hand, we know what a megaphone the Sanremo festival is.
«It is important that the fashion industry looks back to move forward but I hope that the wealth of inspiration brought by archive fashion is not exploited as often happens, but becomes truly a new beginning» he observed in the same interview.
Giorgia at Sanremo 2024: the answer is no, she didn't wear fishnet stockings over her sandals
The singer co-host of the second evening of the festival showed off a series of outfits designed by Dior but what struck us was a detail that perhaps escaped most: the tights that seem to be worn not before, but later. A trend launched by the fashion house in 2018
“There sustainable fashion it's not just the choice not to pollute, it goes beyond that. My mother was a seamstress, I knew the process of creating a dress up close and this is why I don't believe in disposable items but rather in the durability and resistance of something that is still the same even after years, with its meaning. , its message and its essence” he added.
Having said this, we opened the album of memories, recovering some previous appearances by Lorella Cuccarini at the Italian Song Festival. The multifaceted artist has illustrious and diverse backgrounds: she has been a competing singer, guest several times, presenter and quality juror.
In 1987 he was the testimonial of POP84, a jeans brand, leading its dance troupe. In 1993 you had a great opportunity: that of presenting Sanremo alongside his pygmalion Pippo Baudo.
Lorella Cuccarini was much more than a simple valet, as they were called at the time. She was a very popular face, she had a self-assured character but above all she had talent and confidence. Quality that the maison Valentine he immediately intercepted, deciding to dress her for the entire duration of the event.
An anecdote is enough to understand the importance of the clothes she showed off at the 43rd edition of the Sanremo festival. The long black dress trimmed with white in 2001 was worn by Julia Roberts at the ceremony of Oscar to collect the award for best leading actress for her role in Erin Brockovich. In 1994 the same fate befell another of those models: Nancy Brilli he showed it off to the Telegatti of that year.
31 years have passed since that festival but Valentino's creations show no signs of time. Moreover, the clothes are very different from each other. There is a yellow floral one with very thin straps and the black one has already been mentioned above.
A white one, on the other hand, had a generous round neckline and fringes that moved with the walk of its wearer while the peach-colored one had a bodice studded with sequins with a precious lacing on the neck. The dress immortalized in the final, a lady model from the 18th century, is made of lace and vaporous, with a bustier which leaves the shoulders uncovered.
There is also a long black one, very sensual. We see it in a shot in which she is portrayed with Pippo Baudo and Alba Parietti. There was a brawl in the air between the two in that edition, a clash of titans also when it came to fashion.
It would be a nice surprise to revive the splendor of one of these dresses so rich in meaning. There is Italian know-how, a great brand, the professional history of Lorella Cuccarini and that of Sanremo. And above all there would be a respectable reuse.
Scanning the festival archive with the name of the artist in the round as a search key, we stumble upon a Sanremo 2010. Lorella Cuccarini performed at the 2010 festival hosted by Antonella Clerici. She was practically naked, dressed in a single guitar. That costume also made history but in a different way. Unlike many other colleagues, Lorella Cuccarini really wore all colors on that stage.
Source: Vanity Fair
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