Louis Vuitton has decided, this summer, to make the first ice cream of the season more glamorous: it opens in fact to Forte dei Marmi The first ice cream shop signed by the Maisonwhich officially starts the arrival of the summer.
It could only be in the heart of the always Chic Versilia: here, from June to September, a green kiosk with a slightly vintage aesthetic will offer the most fashionable ice cream ever. Cups, trays, napkin and shopping bags will be customized with a unique pattern, created for the occasionand also the typical round waffles, which give ice cream a little crunch, have been reinvented according to the style of the maison, transforming into flowers that decorate the ice cream.
Ice cream proposal was treated by Galliano, historic Versilian cafeteria which anticipated the fashion of gastronomic ice cream (with tastes such as gorgonzola or tomato): for the pop up ice cream of Louis Vuitton, ten more traditional flavors were designed to which two specials are added, designed specifically for the maison: Vivienne (Portuguese milk varied to mandarin) e Gaston (Zuccotto of sponge cake, crunchy and dark chocolate chips).
The ice cream shop is an initiative a sign of the will of Louis Vuitton to be a brand that goes beyond fashion, but which tells a certain Art de vivre: in this sense also goes the recent opening of Da Vittorio Café Louis Vuitton and the Dav by Vittorio Louis Vuitton restaurant inside the building in via Montenapoleone which hosts The new Maison shoptotally rethought after a three -year restoration. A restaurant and a cafeteria – entrusted to one of the most important families of Italian high catering, the Cerea – which propose, in an elegant and refined context, great classics of national cuisine in Salsa Louis Vuitton, with customizations that make the dishes (starting from a simple toast) irresistible for Maison lovers.
The Louis Vuitton pop up ice cream shop, which is located in via Carducci, will be open every day during the summer season from 16 to 22.
Source: Vanity Fair
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