The fashion house Louis Vuitton has started a new journey with Beautéhis first make-up collection created in collaboration with one of the most influential make-up artists of our time, Dame Pat McGrath. With this collection, the maison wants to raise art in the shape of art and pure expression of creativity, also defining a new paradigm for luxury beauty: increasingly desirable, cutting -edge and appearance inaccessible.
Every detail brings with it the vision of the creative director: «The makeup is culture, it is power, it is presence. And it’s personal. Luxury in makeup is a matter of performance, craftsmanship and sensory. These are refined textures, colors that fascinate and impeccable textures. The real luxury is to take care of every detail to the maximum: from the way the pigment melts with the skin until the sensation of a lipstick in hand. It is the fusion of art and technology, of tradition and innovation, “he said.
With Beauté We definitively leave behind a beauty connected only to the product and enter a new dimension made of dreams and desires even before objects and colors designed to be collected and handed down over time. In the background there is all the Heritage of Louis Vuitton which in 1854 created the first trunks for travelers and then the first vani houses equipped with brushes, brushes, powders and other beauty accessories.
The eye palette object of desire
Protagonist of the Vanty Fair’s Beauty Cover Beautyon newsstands, is Lv shadowsone of the eight eyes for the eyes. Each contains four transformative eyeshadows: from ultra matte to glitter, from more traditional nuances to special ones to create cinematographic looks that illuminate the atmosphere. The golden ring that recalls the LV bauli characterizes the design curated by Konstantin Grcic capable of transforming objects into intangible memories. Every detail of the packaging is designed in a sustainable perspective and to be longest. The choice to mainly use aluminum and brass reduces the use of plastic, while all products are rechargeable.

55 shades of scent lipsticks of perfume

At the center of the collection of are 55 shades of lipsticks: 27 with a creamy texture and the bright finish and 28 with a mat and velvety consistency. But among these, there are some that for the brand are already icons like 896 Monograme Rougea burnished red that evokes the brown symbol of Louis Vuitton; 203 Rose Odyséea radiant and warm rose; 854 Rouge Louisa scarlet red with an intense charm. The pigmentation contains a formula with 85% of skincare ingredients including shea butter and hyaluronic acid. Lighter and more transparent than the lipsticks, they are ten Baume which give the lips a soft focus radiator. To make them even more a unicum of the Beauty panorama is the fragrance made in collaboration with the Maître perfumeur jacques cavallier bellatrud Which has caught the challenge of creating a composition based on wax and oil, technically more difficult than the alcoholic -based classic. Inspired by the olfactory palette of the maison and the native flowers of Grasse, the lipsticks are born from a mixture of mimosa, jasmine and pink, the Balm mind emit a fresh aroma of mint and raspberry, delicate to the smell and expressive on the lips.
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Vanity Houses transforming makeup into it-bag

With the luxurious custles designed for lipsticks, the eyeshadows of eyeshadows and to keep the brushes, the makeup becomes in all respects an integral part of the leather goods line of the maison embellished with the iconic monogram reason. The beauty thus assumes the role that once belonged to the most iconic bags and that today cosmetics took place. Even these small luxury objects are in fact part of a new approach to Luxury Beauty.

Source: Vanity Fair

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