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Love at first sight beauty: the perfume for an endless summer

«I created this fragrance as an invitation to travel. A fresh, fruity and engaging opening, a tribute to the icy delights of Italy and its iconic citrus fruits. In the flowery heart the representation of a hypnotic sunset over the water. Purple reflections and a light breeze with a delicate olfactory signature. Finally, the vibrant woods and the elegance of musk to remind the golden and reassuring sand », says the nose perfumer Christophe Raynaud.

It is the representation in words of what the sense of smell does not say, but perceives. The new Versace fragrance is Dylan Purplechosen for the beauty cover of the new Vanity Fair news kiosk.

A luminous and elegant creation, with sparkling bergamot mixed with tones of freshly picked orange and juicy pear. An explosion of colors fades to purple with the arrival
of purple freesia while Silkolide® signs the creation with a musk dimension with slightly fruity accents.

The bottle of Dylan Purple is the expression of Versace’s innovative design. The sinuous and elegant shapes are reminiscent of an amphora, a strong reference to Greek culture and mythology. The color of the glass bottle and packaging is obviously purple.

Even the ad campaign, shot by Gordon Von Steiner, has the power to transport you into an endless summer. The protagonist deserves attention, she is the model Iris Law (daughter of Jude Law).

Source: Vanity Fair

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