In Italy one is bought every two minutes and its glass bottle, often decorated for special editions, is hard not to remember in the dermo-cosmetic department of the pharmacy. Huile Prodigieuse is the iconic product of Nuxe, the first that kicked off Aliza Jabès’ entrepreneurial adventure in 1991. When she founded the French brand by opening a small natural cosmetics laboratory, she wanted a treatment that could enhance face, body and hair in a single gesture. She wanted a nourishing, dry, non-sticky natural oil for the whole body that also treated stretch marks and smelled of sun and sand 365 days a year.
Huile Prodigieuse Orprotagonist of the beauty cover of Vanity Fair on newsstands, it hit the scene in 1998. A glittery version, halfway between a treatment and a make-up product, which nourishes, protects and ensures an iridescent radiance without greasing. Thanks to its dry texture to the touch and enriched with golden mother-of-pearl.
Omnipresent in the summer beauty case, just think that over 30 million have been sold since its creation, this oil that gives the complexion an instant glow effect owes its success to the versatile, clean and vegan formula, improved over time. Today it contains a powerful mix of vegetable oils with complementary properties: tsubaki oil (moisturizing), argan oil (repairing), macadamia oil (nourishing), borage oil (smoothing), camellia oil (moisturizing), hazelnut oil (protective) and sweet almond oil (emollient). The ingredients are sublimated by the fragrance based on orange blossom, magnolia and vanilla which together recall the sun and warm sand.
Even the packaging has always been avant-garde. To avoid waste and waste, the glass bottle is sold without a box. A choice which at first might have seemed reductive and which over the years has proved successful because it is capable of increasing the desirability of the product and contributing to transforming the aesthetic codes of the pharmaceutical universe.
Huile Prodigieuse Or can be mixed with a moisturizer or foundation to obtain a diffused glow effect all over the face. Or it can be applied with the fingertips or with a flat brush only on certain points of the face that you want to highlight: cheek bone, bridge of the nose or area of the forehead above the eyebrows.
Source: Vanity Fair
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