Love at first sight: the perfume for every moment of the day

With its construction with a double intense and delicate personality, seductive but not provocative, the fragrance Coco Mademoiselle by Chanel is dedicated to women who want to feel free. It embodies that idea of ​​beauty that was already very clear to Coco Chanel: a tool to present herself to the world with personality and audacity, and with which to always be herself, with her own contradictions and nuances.

Wearing perfume therefore becomes a ritual to take care of yourself and feel complete, regardless of the expectations of others. Olivier Polge, Parfumeur Créateur of the Maison Chanel, worked with woody notes, amber, notes of tonka bean and with patchouli. Not the classic patchouli, but a renewed version capable of leaving only its most vibrant shades on the skin. The result is a perfume that transcends individual olfactory notes and becomes complex, mysterious, just like women are. A fragrance that leaves room for imagination and the way you want to express your personality.

A fragrance for every moment of the day

Coco Mademoiselle, on the beauty cover of Vanity Fair on newsstands, is available in different interpretations. Each of them defines a moment of perfumed pleasure to be enjoyed during the day.

The Extract, is par excellence the amber, sensual and voluptuous perfume of the collection; L’Eau de Parfum it is the perfume of a bold, free woman. The dual personality of the fragrance is expressed through the encounter between the freshness of citrus fruits and the sensuality of patchouli; In the’Intense Eau de Parfum, patchouli essence is present in even greater proportions, associated with tonka bean absolute and Madagascar vanilla; L’Eau Privée which evokes the luminosity of orange and the softness of the flowery accord of jasmine absolute and rose petals enriched with white musks, is the delicate gesture to dedicate to the evening. Coco Mademoiselle hair perfume leaves a refined touch at any time of the day while theBody oil amplifies the sensory experience of the fragrance.

The new Coco

The twenty year old Whitney Peak, Coco Mademoiselle’s new muse, with her charm, determination and curiosity is today’s incarnation of a young Gabrielle Chanel. “I love being unpredictable. Yes, at work I love organization, but in everything else, even in the way I dress in everyday life, I look for the unexpected». And that’s exactly what Olivier Polge, Parfumeur Créateur of Maison Chanel, meant when he described the perfume as “an interesting combination that is simply difficult to describe”.

There is a parallelism between these two women belonging to two eras, two cultures and two different generations: the being of the self made women, the ability to boldly and unafraid to stand out from the crowd in society. Whitney Peak, born and raised in Uganda, moved to Canada and then left in 2020 and moved to New York where, at just 17, she found her own space in the world. She played one of the main characters in the reboot of the series “Gossip Girl” and also starred in Anne Fletcher’s “Hocus Pocus 2”. Today she is the face of the Coco Mademoiselle fragrance. Behind her beauty hides a personality very close to that of Coco: a young woman who faces her destiny to become who she is and who she wants to be.