Lowe’s Cos launched the MVPs Pro Rewards and Partnership program in selected areas on Tuesday, with the loyalty program becoming nationwide on March 7th.
Created for home improvement professionals, the program offers electronic gift cards based on expenses, rewards for color purchases, special resources and more.
Lowe’s is increasingly focusing on its business, and in a statement, Tony Hurst, Vice President of International Business and Services, says this is another step in this business client’s approach strategy.
Lowe’s also announced a new annual report, the state of the pro, which provides data from professionals and homeowners.
Among the findings from the 2022 edition, 62% of homeowners say they are not enough professionals to do all the work needed.
Source: Capital
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