An inspiration, an ambition but above all a goal. The magical light of golden hours it is the one that all photographers are waiting for to take the photo of the heart and that spreads at dusk, in some landscapes it has a magic and a grace that makes you feel all the power of nature. Now it has become an ambition not only of the artists but it is the new beauty goal.
The ultimate goal of any beauty routine, which can infuse the face with the radiance of this unique moment. There are those who believe that this special light is at its best in the Alps, where the summit of Mattherhorn, the highest mountain on the Swiss side, stands out.
This is where in the La Prairie laboratories the latest product was created that promises to revitalize the skin and infuse it with the radiance of gold, it is about Pure Gold Collection.
The Dr. Jacqueline Hill of LaPrairie he explained: «Capturing the radiance of this magical light and bringing it to the skin could only be achieved through gold, which comes from Mount Mattherhorn in Switzerland, the only metal that manages to recreate it. And this thanks to its ability to revitalize and bring about a long-term reconstruction of the skin ».
“The power of this active is given by some atoms on the surface of the metal, which are free and express themselves as electrons and are available to join with other molecules, a process we call gold release, release of free particles to which particles of substances are attached. It is these that offer an effect golden hour to the skin, and are present in the collection as Pure Gold diffused system, suitable for devitalized skin, which slows down its activity ».
Its effectiveness is to fight the physiological changes that make the skin dull, fragile, rough, and give it greater hydration, less deficiencies and brightness, thanks to the very rich textures that characterize the Pure Gold Collection.
In order to reproduce the radiance of gold on the skin, we have collected in the gallery a selection of products that contain it in the formula. Be dazzled.
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