“Look at that moon” one would say when entering theIQOS Store of Florence, in via della Vigna Nuova. It is here, in fact, that until July 10, 2021, it will be possible to admire The light of the moon, the evocative video installation by Felice Limosani, a multidisciplinary artist among the most important contemporary exponents of visual art and its emerging forms of expression.
A light and dreamy work, made more evocative by the narrative voice of the Conductor Beatrice Venezi. The visitor can in fact live a multisensory artistic experience accompanied by the electronic remix of Moonlight: one of the most beautiful piano suites written by Claude Debussy. For the occasion, in fact, the upper floor of the IQOS Boutique is transformed into one wunderkammer contemporary and visionary in which, for 5.05 minutes, you can pause everyday life by letting yourself be guided by the words written by Felice Limosani and recited by Beatrice Venezi. An artistic moment suspended between past and future. A poetic and digital hymn, able to connect man with the universe.
The light of the moon is one of the initiatives promoted by Philip Morris Italia in collaboration with the pioneers of the contemporary art scene: game changers, artists and thinkers belonging to different disciplines, united by the desire to promote a dialogue on the impact that technological progress can have on individuals and on community.
It is possible to visit the exhibition by appointment only by writing to: [email protected]
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