Rolls-Royce will only produce electric vehicles by 2030. The luxury car maker announced it today, following other premium brands such as Volkswagen Bentley and Jaguar Land Rover to set a timetable for the transition to electric power.
The BMW-owned brand said in a statement that its first all-electric vehicle, called the Specter, will hit the market in the fourth quarter of 2023. Testing of this machine should begin soon.
“With this new product, we have marked our ability to fully electrify our entire product portfolio by 2030,” said Torsten Muller-Otvos, CEO of Rolls-Royce.
“By then, Rolls-Royce will no longer manufacture or sell internal combustion engines,” he added.
BMW did not set a date to end production of fossil fuel vehicles, but instead set a goal to bring the share of electric vehicles to 50% of total production by 2030. Mini, a BMW subsidiary, expects to be fully electric by the end of the decade.
Jaguar, owned by Tata Motors, plans to fully switch to electric vehicles by 2025, and Bentley Motors, owned by Volkswagen AG, by 2030. The same term is called by Mercedes Benz, a division of Daimler, making a reservation that this will be done “if market conditions permit.”