LVMH, fabric scraps by Vuitton and Dior on sale

LVMH has discovered a treasure in the warehouse. The world leader in the luxury sector has a ready on the launch pad marketplace to sell unused fabrics and leathers of its brands including names such as Louis Vuitton, Dior e Givenchy. This can only be an important step in times when there is a lot of talk about fashion sustainability. Here, however, there is not only the environment on the plate but also the weight that important quantities of unused materials have from an economic point of view.

According to an estimate of Queen of Raw, an American site specializing in the sale of scraps of high-quality fabrics, this surplus costs the fashion industry about $ 120 billion a year.
Queen of Raw was in 2020 among the thirty startups finalists of the innovation award promoted by LVMH: founded in 2018 by Stephanie Benedetto a Phil Derasmo, the marketplace has become a reference point for brands wishing to put back into circulation what otherwise would have to be disposed of at a high price.

“For so long no one has paid attention to the scraps and this inventory of unused material,” he told Business of Fashion Stephanie Benedetto, the founder of the now super sought-after startup «all this makes no sense for people and for the planet but it certainly doesn’t make sense in terms of profit».
The pandemic, in fact, played an important role in this game. The warehouses are full of unsold clothes, just as the factories have had their orders for the fabrics already produced canceled. If until recently that of the “deadstock” represented the fortune of fashion schools or a hunting ground for young designers who managed to procure excellent materials at affordable prices, with the LVMH move a niche phenomenon can become good practice mainstream. L’circular economy it therefore becomes a necessary recipe for survival, thanks to a positive fact found by the experts: sustainability in the last year is starting to become more and more a value sought by the consumer in his purchases. In this moment of crisis, one eye looks at the wallet and the other at the environment and the general conditions of the planet we inhabit.

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