M.Video-Eldorado Group plans to increase the number of its own vehicle fleet by a third, up to 210 vehicles, and the number of its own service employees by 15% to 575 people during the current year.
Employees will help not only to install the already purchased equipment, but also “on the spot” will recommend new purchases, taking into account the needs, and will help with placing an order through a special mobile application. Now the company’s specialists carry out more than 50% of all units sold, in the future the company plans to increase this figure to 70%.
More than 500,000 customers used installation services last year, and more than 50% of total installations were delivered and installed on the same day, which the company does in-house. Most often, customers order installations for washing machines and dryers, refrigerators, TVs, built-in kitchen and climate equipment. According to the results of January-March of this year, installations of home appliances grew by almost 20%.
The company launched a new project to equip service teams with smartphones with special software, the same one used by shop assistants. The application allows you to accredit the buyer by phone number and select personal offers, taking into account recommendations based on data analytics, the offer has become in demand, the company plans to equip all service experts with this solution.
M.Video-Eldorado declared its desire to meet the needs of customers as much as possible both at the stage of choosing equipment and after its purchase. Services can be issued when buying large-sized equipment both in the store and online.
Source: ixbt
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