«Who doesn't remember my iconic Gold corset designed by the one and only Jean Paul Gaultier for the Blonde Ambition tour in 1990?”, writes Madonna on Instagram. Obviously, with a pinch of irony. And this is how the pop star announces the reunion with the couturier French: the legendary golden bodysuit with cone bra today becomes an exclusive T-shirt. That we can all show off. But there's more…
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First of all, we are talking about the revisitation of one of his most memorable looks, as well as a relic of the history of the costume tout court. Inspired by 1940s Hollywood stars with their bullet bras, Jean-Paul Gaultier's corset for Madonna has become a symbol ofempowerment feminine, definitively overturning the oppressive connotations of this garment. A process of fashion– resemantization started from the collection Harris Tweed (1987) by Vivienne Westwood and went around the world on the stages of Blonde Ambition Tour.
Without a doubt a precursor of all current trends boudoir, the leotard cone-bra it is also in a certain sense the summary of sexyness emancipated to the Madonna. A leader who puts you in the condition of an object, but if you know it, and you don't want to be, then he becomes something militant.
In short, quite a legacy for this special T-shirt. But it doesn't end here. If already other historical leaders of the popstars they are today protagonists of merchandising for his Celebration Tour, in this case the magic touch of Jean Paul Gaultier adds to a good cause. In fact, the proceeds from the t-shirt will go to the charity Raising Malawia nonprofit organization she co-founded in 2006. Madonna concluded in the post, “Funds from these T-shirts will ensure thousands more children receive the surgical care they need to survive.”
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Madonna's philanthropic vocation is certainly nothing new, having already collaborated with the designer on other charitable occasions. Above all, she is the spokesperson for the memorable fashion show event created by Gaultier in 1992 in favor ofAmerican Foundation For AIDS Research (AMFAR). Which, even today with this new T-shirt reconfirms a double goal for ours Material Girl: if fashion is a means of personal expression, the aim can (also) be the good of others. Chapeau!
Source: Vanity Fair
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