Being the face of the Marc Jacobs advertising campaign for spring 2021 did not guarantee her access: Lourdes Leon, on Thursday 2 February, was left out of the brand’s show.
The eldest daughter of Madonna she was stopped at the door of Manhattan’s Park Avenue Armory, where the designer traditionally hosts his shows. A viral TikTok, posted by @mickmicknyc, captured the exact moment the model arrived and attempted to enter. Too bad the security service stopped her.
Apparently, Lourdes Leon would have shown up at exactly 18.00, the time when the show was scheduled to start, but the doors had already been closed and the show had already started. Not even the intervention of the boy who was next to her was needed, who for a few minutes engaged in a work of persuasion. Nothing, they didn’t let her in.
Even the fans waiting outside went wild: «Let her in, don’t you know who she is?». But there was no way.
Leon was dressed for the occasion complete with a denim purse Heaven by Marc Jacobs combined with bustier and high skirt, jacket over shoulders and white lace-up boots.
Meanwhile inside were the other guests, including Emily Ratajkowski, Ashley Graham and Nicky Hilton Rothschild.
Apart from this different perception of punctuality, the brand, in a press release announcing Leon’s new role, had declared a perfect match: «It was logical for us to choose Lola as the face of the campaign, because she perfectly embodies the youthful spirit and sense of uncompromising individuality that are the basis of our brand».
Leon made his modeling debut in 2018, modeling for Gypsy Sport. Since then, she has posed in a Juicy Couture underwear campaign, starred in the third Savage x Fenty show, walked for Marine Serre, was Jean Paul Gaultier’s muse and the face of the designer’s capsule collection with Supreme.
(Reps for Marc Jacobs and Lourdes Leon did not respond to inquiries Vanity Fair to comment on what happened).
Source: Vanity Fair
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