Magazine Luiza makes this Thursday (19) the first stop of the sequence of events across the country called Caravan Magalu. The motto is to recruit local sellers to sell in their virtual mall.
With a strong investment in communication and using and abusing the image of Luiza Trajano, chairman of the Board of Magazine Luiza, the company managed to obtain 13,000 subscribers to the event in Maceió.
According to data provided by the company, the city has 37,000 formal retail stores and, of these, 25,000 have the potential to join as virtual storekeepers on the platform.
During the event, merchants receive instructions on how to formalize themselves, in addition to having access to courses to learn how to sell better through the company’s structure.
For Danniela Eiger, an analyst at XP, the caravan is a creative strategy for attracting sellers and can be cheaper than investing in social media to convert those sellers to the platform.
“When it comes to buying media on certain social networks, or word search advertising on Google, you’re going to have to pay for it. The competitive scenario remains quite tough. Companies are more rational, but it’s still challenging as there’s less consumer demand,” he says.
Source: CNN Brasil