Paraphrasing Dante in the Vita Nova, «he cannot understand pleasure who has not experienced it“. And you, have you ever experienced true pleasure? It can also be enclosed in a bite, if it is a bite of Magnum: the iconic ice cream with chocolate that has always invited us to intense moments of pleasure with its unique flavors. The latest news Magnum dedicates it to the Supreme Poet: on the occasion of the 700th anniversary of his death, three new Limited Editions are born inspired by the songs of his most famous and beloved work, the Divine Comedy.
I’m The Great Hell, Purgatory with the people he is Paradis MAGNUMs: three ice creams that Magnum, the highest expression of pleasure in the world of ice cream, dedicates to the highest expression of Italian literature. As many interpretations of the canticles that will accompany us, one at a time, in a journey of flavors, colors, Dante atmospheres that will last until the end of August.
THE NEW TASTES
It begins in March and April with a “hellish” taste, diabolically inviting and decidedly provocative. Magnum Inferno is the unique and perfect combination where sweet and salty blend to give an enveloping and intriguing flavor: we start from a bite of crunchy dark chocolate coating with small pieces of salt to get to the heart of charcoal ice cream with cream and delicate raspberry ripple.
MAGNUM X DANTE
The three new flavors dedicated to the Divine Comedy are the highlight of MAGNUM X DANTE: an all-Italian project created by Magnum in partnership with the Dante Alighieri Society, which starts from the Divine Comedy as an inspirational source for culture. A journey through pleasure and new worlds to discover, which will also be told through three commercials, shot entirely in Rome by Enea Colombi, young director already considered among the leading names in Italy who has reinterpreted in a futuristic key the symbols, meanings and atmospheres that recall the iconicity of the three new limited editions, directing the very young model Marica Ranno.
In such a complex moment for artists, Magnum has also decided to promote young Italian talents, involving actors who have come out this year from the best theater schools, in the Dante Live’s Week: an entire week in which Dante’s verses selected for this occasion by the Dante Alighieri Society will recite.
Follow Magnum X Dante on social networks – Instagram @magnumxdante, Facebook www.facebook.com/MagnumIT – and on the website www.magnumicecream.com
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