New music in the panorama of electric and electrified mobility: for the arrival of the new Kia Nirothe Korean house has devised Sounds Wonderful. At the base there is musical patronage. Not all talented musicians have had the right opportunity to best express their talent and artistic inspiration. Thus, Kia decided to identify some of them to give them the opportunity to realize the dream of every emerging artist: to perform on a real stage alongside an established artist. The singer-songwriter will play the leading role in the discovery of emerging talents and give the opportunity to support one of his concerts. Mahmood. To support him in the activities of coaching of the young talents there will be two professionals in the music sector: Riccardo Schiara, in art Arashi (vocal coach), and Michele Zocca, aka Michelangelo (producer).
For those who were musically rusty Schiara is an Italian singer-songwriter, originally from Alessandria, who, after being a finalist of X-Factor in 2014, began to ride the Italian music scene with the stage name “Arashi” the anagram of his surname. Zocca, the second coach, was born in Cremona and is an Italian producer, composer, multi-instrumentalist and sound engineer, known mainly for his collaboration with Blanco. Thus. Mahmood, together with the two coaches, will guide the artists in their path of growth that will be told through the video production. These will be published on Kia’s digital and social channels. The operation will end on July 9 during his concert in Bresciaat the Campo Marte Arena, which will be opened by the talent winner.
“The New Niro aims to reach a more demanding target from the point of view of design and technology,” he explains Giuseppe Mazzara, Marketing Communication & CRM Director of Kia Italia. «Ours is a customer who does not want to conform, but looking for a unique style to express their personality without compromise. Precisely for this reason we thought of Mahmood to support the pre-launch of Niro: an artist capable of thrilling his young and old fans, as well as offering his unique and inimitable style ». Mahmood was not present at the press conference during Milan Design Week, but to those present, including us, he left a message: «I am pleased to collaborate on the Sounds Wonderful project, the Kia project that supports the talent of young emerging musicians. It is a theme to which I am very sensitive and to which I pay great attention also in my artistic career. ” Sounds Wonderful will kick off the car’s pre-launch campaign during the month of June. In this period it will already be possible try and order the first cars available for the Italian market. Stay tuned!
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Source: Vanity Fair
