untitled design

Maison du Dodo and Hyaloid: Made in Italy fashion (and not only) conquering the new Korean luxury social e-commerce

Maison du Dodo And hyaloid: the new visions of the fashion world. What is it about? Of two different realities, one real and one virtual, which are part of the South Korean company founded by Shin Sang Hyun and led by CEO Oh Sang Hyeon and which promise to revolutionize our idea of ​​shopping.

The first is a new and green luxury brand, but above all completely made in Italy. The second, on the other hand, is an innovative digital platform: a social meeting place within reach of an App that will make our purchases (and sales) smart and fast.

Maison du Dodo, the new 100% made in Italy brand.

But let’s start right from Maison du Dodo, the sustainable and accessible fashion brand that took its name from the legendary bird that became extinct centuries ago. «We wanted to bring dodos back to our world, celebrating them through the excellence of the products we offer – explains Shin Sang Hyun, founder of the company – our goal, in fact, is to bring high quality fashion with 100% materials and workmanship Italian and certified to as many people as possible».

Pochette, Maison du Dodo.

Leather bag. Maison du Dodo.

In fact, everything is made in our country, between Lombardy, Veneto, Umbria, Tuscany and Naples: a key reality for craftsmanship and manufacturing. «The key value of the brand is sustainability and for this reason it was important to achieve goals throughout the supply chain to be transparent and traceable – continues the founder – our aim is to be able to spread the idea that high quality is smart and green and that if you buy a certified and well-made garment, you are making an investment that lasts over time. But how to spread this concept if people are unable to access this world due to too high final prices? We want to limit costs in order to allow our customers to better access this culture of sustainability».

From Korea to Italy: why was Italy chosen to launch these important projects? «Because we talk about fashion – he explains to us – and Italy, especially Milan, is the heart of this world. From the point of view of cooperation, then, we liked the idea of ​​working together with those who made history in this sector».

The men’s collection of Maison du Dodo.

Where can we find Maison du Dodo? Online, soon in dedicated experience boutiques and then… on hyaloid, the application that will see its global launch in July 2023, preceded by a pre-launch between May and June. A platform designed to change and simplify the direct-to-consumer business, reducing operating costs for brands and companies along the entire value chain, retaining customers and personalizing the offer.

In fact, “customize” and “simplify” are two of the keywords of this new social commerce technology where brands and users will be able to change the layout of the application, insert video, photographic and musical content and add modules and functions that offer the services of a global digital boutique with integrated payment tools at a minimal operating cost. But above all that they will allow you to access the shopping of the various brands through a single user and a single password. All data collected by Hyaloid Co. on in-app activities, including sales transactions, in any case, will be fully made available to brand partners who have chosen to develop their own store on the App.

But, being also a social channel, thanks to the new signed technology Hyaloid Co.reward systems will also be managed, in the form of commissions, for influencers and authoritative users who will promote their brands and products: a new smart way of doing influencer marketing.

An intuitive and fast application capable of creating a virtual and global showcase for brands and products. Online stores able to exploit the infinite potential of social networking and speed, simplifying distribution and logistics channels.

In short, the future of shopping is now.

Sustainable and handcrafted garments, Maison du Dodo.

The sustainable fashion of Maison du Dodo.

More stories from Vanity Fair that may interest you:

Online shopping: how has our way of buying changed (and how will it change)?
– Digital fashion: will we soon be shopping for our virtual selves?

Source: Vanity Fair

You may also like

Get the latest

Stay Informed: Get the Latest Updates and Insights

 

Most popular