The fitness influencer Manuela Cit which has more than three million followers on social networks, published a video on Tuesday (6) questioning Wepink’s marketing strategy, Samara and Virginia’s cosmetic brand.
“Would you buy a Virginia Body Splash out of promotion? Probably not, right . This is the law of perspective, Law 11 of the 22 immutable laws of marketing. Making promotions in the short term is great for revenue. I say this because I own a brand, Guday, who last year earned $ 11 million, and some of these millions were in promotions, ”he began.
“But we always avoid making a lot of promotion so that people don’t get the mind in their minds that we are a promotion brand. (…) You keep buying Zara out of promotions and so on … because these brands have not conditioned you to think about them that it is only worth buying on promotion,” he said.
@manuelacit Nothing against brands that make endless promotions, but it is a risky strategy for those who want to sell well at the price full
Later, Samara, a partner of Virginia, commented on the matter on Instagram.
“Guys, I’m not a scrotum… you know that. I avoid answering ‘stars’ and ‘bars’, but it’s hard. I come across a lady ‘studying about marketing’, asking and answering that people would not buy Body Splash without promotion… Then he mentions that it is owner of a brand of supplements that earned the year what we make in two hours …”, he wrote.
“Observation: We’ve been around for four years, but it’s okay, let’s learn from her “He added.
Already on the morning of Wednesday (7), Manu used social networks to explain what she meant in the first video and apologize “if anyone was offended”. See below.
“There are certain things that have no right and wrong judgment, good or bad. It is just choosing X, you have resulted Y. Choosing Z, you have resulted C. When we talk about marketing, we choose the target audience. If we want to communicate with these people, we have to choose communication for these people. That’s why so many quality brands communicate with different audiences.
@manuelacit Still about marketing as we need to clarify some things and apologize if anyone has been offended.
Virginia Fonseca gives a bag valued at more than $ 10,000 to friend
This content was originally published in Manu Cit x Samara Pink: Understand fight between influencer and Virginia partner on CNN Brazil.
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
