March 8: projects on the side of women

Yves Saint Laurent Beauty Italia today announced the local partnership with DiRe Women on the Net against violence, as part of the global program to combat violence in intimate relationships: Abuse is not love. DiRe, is the first Italian association of non-institutional anti-violence centers managed by women’s associations, operates at a national level. It aims to give visibility to the methodology and activities of the Anti-violence Centers present on the national territory and to promote knowledge of the phenomenon of violence
the perception of its magnitude and gravity.

Yves Saint Laurent Beauty will support its non-profit partner’s education and training programs. Violence in intimate relationships is a social issue of primary importance: about 1 in 3 women experience this type of violence in her life and only a small part of the survivors get justice. Violence in intimate relationships is one of the most widespread forms of violence against women and includes physical, sexual, economic and psychological abuse, as well as controlling behaviors by the intimate partner.

In the last year, a total of 20,432 women were welcomed in the DiRe anti-violence centers, with a significant increase compared to previous years (15,456 were welcomed in 2018 alone). However, only 21% of the women admitted decide to start a judicial process. Women reported psychological violence (79.5% of cases), physical violence (59.6%), economic violence (35.2%),
sexual violence (15.3%) and stalking (14.7%) 2. The statistics relating to the indicator on the relationship between the perpetrator and the woman leave no doubt: the perpetrator is almost always the partner (55% of cases) or the former partner (almost 20%) 2.

It is therefore a question of violence mainly carried out by people in strong relationship with the woman, therefore aimed at exercising and maintaining a relationship based on control and oppression of the partner. Reports of violence increased by about 30% during the months of the Covid-19 pandemic. Many women have lived in lockdown with an abusive partner and have been unable to ask for support
to specialized organizations, friends, loved ones and colleagues. Research has shown that violence in intimate relationships presents warning signs. If we can spot these signs early, we will be able to recognize it better and ask or offer help. YSL Beauty aims to play a key role in raising awareness of these red flags. The global program “Abuse is not love” it is based on three essential elements: funding research on the topic to develop thought leadership on young people and prevention; by 2030 educate at least two million people to identify the common signs of violence in intimate relationships through international and local partnerships; and train YSL Beauty employees and beauty consultants about violence in intimate relationships in the workplace. Through these partnerships, YSL Beauty aims to raise awareness of the severity of violence in intimate relationships to contribute to meaningful change.
“After our official launch in November, our teams were extremely motivated to extend this program around the world. We are proud to announce the continuation of the prevention campaign with our new partner NGO in Italy: DiRe – Donne in Rete against violence. We know that changing behaviors to prevent abuse does not happen overnight, and therefore
we need localized efforts with our NGO partners in a systemic approach. In this way we can all work together for the long-term eradication of all violence by partners, ”said Stephan Bezy, YSL Beauty International Director General.

KÉRASTASE
In October 2020 Kerastase has created the Risestrong project with the aim of supporting and inspiring women to live life’s challenges with determination and courage. The project was born from a survey carried out by the Research Institute Eumetra MR which explored the resilience of women, the effects of the lockdown on their ability to react to difficulties and sisterhood as an engine of strength especially among
younger. Aware of the fact that there is still a long way to go to help women establish themselves as they deserve in society, Kérastase has worked on training as a means of fostering the economic empowerment of women. This is why the brand wanted to support Fondazione Pangea Onlus, a non-profit organization that has been working since 2002 for the economic and social development of women and their families, in Italy and abroad. Today, two female empowerment projects are being implemented with the contribution of the brand. The first, Italian, called “Young women: what a business!” aimed at Italian women between the ages of 20 and 40, with the aim of providing them with expert support for the development of a successful business and training them with financial and managerial skills. The second is instead developed in Afghanistan where, with the spread of the Covid-19 virus, the already difficult position of women and children has worsened due to less international aid, the reduction of socialization spaces, and the return to a full life. of concealments and limitations to which women
Afghans were unfortunately already well accustomed in the past. In this scenario Pangea, thanks to the support of Kérastase, is working for the professional development of some young deaf women from Kabul, who have been introduced to the profession of hairdresser and a beauty salon has already been inaugurated with the relative purchase of technical material necessary for the start of the activity.

COTRIL
Cotril also chooses a symbolic date for the launch of its brand new GLOW ONE color, March 8, and does so by announcing its collaboration withDiRe Association for the project “NO MORE TEARS”, A concrete commitment to the employment of women coming out of situations of violence. Godmother of the project for Cotril the actress Rocio Munoz Morales, always attentive and at the forefront of a deeply current battle: that against violence against women. In fact, in 2020, violence against women, especially domestic violence, increased dramatically also due to the isolation and lockdown due to the pandemic: in the last year, even, every 3 days there was a victim of femicide in our country and, from March to June, as many as 15,280 women called the Anti Violence and Stalking Number 1522 to ask for help. These are dramatic data that have pushed Cotril to be even closer to women who have suffered or suffer violence in the context of family, friendships, work, embracing the NO MORE TEARS project in support of the DiRe association, the Italian network of 82 organizations that manage shelters and anti-violence centers
which welcome over 20,000 women every year. In fact, since the 1990s, DiRe has been involved in promoting awareness campaigns and
to offer concrete support to women who suffer violence.

INEBRYA
On the occasion of the world day dedicated to women, Inebrya professional Haircare brand, presented the BEAUTY W / O Fear project against violence against women during its first international digital event. Inebrya, which in her DNA promotes ultra-femininity, has decided to offer the Salons who join the project the possibility of becoming sentinels, capable of recognizing the often invisible signs of gender violence and being promoters of a concept of ” beauty in safety “. Through the Beauty W / O Fear project, the Inebrya team together with Gruppo Polis and Casa Viola is committed to supporting and instilling strength to all women who find themselves in this difficult situation. The broad scope of the initiative, which involves the more than 60 countries in the world where the Inebrya brand is distributed, will allow you to customize the protocol with the national anti-violence number of your state and thus make it an effective tool of concrete help for anyone. The project is represented graphically with W / O which refers to the aspiration of a world WithOut Fear but also evokes the concept of “Women against Offence”.

THE PRAIRIE
La Prairie, on the occasion of the International Women’s Day, unveils a new initiative linked to the world of art: the patronage of the most important retrospective exhibition in the United States on the artist NIKI DE SAINT PHALLE at MOMA PS1 in NEW YORK. The exhibition “STRUCTURES FOR LIFE”, from 11 March to 6 September 2021 will present over 200 works created from the mid-1960s until the artist’s death, including sculptures, prints, drawings, jewelry, films and d ‘materials archive. Highlighting Saint Phalle’s interdisciplinary approach and her commitment to major social and political issues, the exhibition will focus on the works the artist has created to transform environments, individuals and society. Through this patronage, La Prairie pays homage to Saint Phalle’s bold and visionary feminist spirit – her defiance of social norms and her willingness to break codes in both her personal life and her work.

DIOR
Inspired by its history marked by exceptional women the maison Dior invites passionate women to shed light on their challenges. #DIORSTANDSWITHWOMEN #DIORCHINUP reveals, in an authentic and direct way, powerful voices, which celebrate femininity by symbolizing courage and self-esteem. An expression of values ​​that we consider essential, such as pride, sharing and passing on of knowledge. Here is a series of portraits and stories of passionate women who, each in their own way, have acted with pride to try to make a mark on the world. With these women, and with the participation of Charlize Theron, promoter of the CTAOP project, which Dior supports with her, Natalie Portman, Dilone, Yuna Kim, India Mahdavi, Yara Shahidi, Li Bingbing and Leïla Slimani.