“Restaurant: noun, future, feminine”: is the title of a new podcast promoted by Deliveroo on the occasion of Women’s Day. A podcast worth listening to (here), with 14 minutes of ideas and inspirations resulting from the dialogue between three great women in Milanese restaurants and three students eager to get involved by taking an example from them.
The protagonists of the podcast are Alida Gotta, former competitor of Masterchef and now Founder and CEO of Delivery Valley, a virtual restaurant that operates only in delivery mode; Tunde Pecsvari, CEO of Macha Coffee, one of the trendiest clubs in Milan that has successfully revisited a formula spread abroad between London, New York and Los Angeles, offering tasty and healthy menus based on matcha tea, and Stefania Urso, Founder of the ice cream shop Taste17, where it creates tastes tailored to the wishes of customers.
They were invited by Deliveroo to sit around a table and have their say about how good ideas are born, how they are cultivated, and how they think about the future of catering in a difficult moment like this.
THE FUTURE OF DELIVERY
Passion for cooking and innovation are the starting point according to Alida Gotta who, in the podcast, explains how his idea was born, together with his partner Maurizio Rosazza Prin, before the pandemic: “The delivery is a new type of restaurant that has little to do with the classic restaurant. We live in a world that asks a lot of us, the kitchens are getting smaller and smaller but the desire to eat well, like good Italians, is always there. IS therefore we believe that delivery becomes an integral part of the future ».
THE BIRTH OF GREAT IDEAS
To understand if a kitchen can work you need knowledge, study, desire to test oneself but also a sense of smellor second Tunde Pecsvari. “At the beginning we opened a very small place just to check if the idea could be successful and only then did we expand, thinking of new openings. Today, compared to 5 years ago, there are many innovative tools available, such as opening a virtual brand on the delivery platform, which is an excellent way to test your idea, your kitchen and your products on the market with a limited investment ».
THE PASSION FOR NEWS
Can a great classic like ice cream also be innovated? The answer is absolutely yes to Stefania Urso of Gusto17, an ice cream shop in Milan with 4 stores where it offers 16 flavors per menu with the 17th created following people’s suggestions: “To emerge in a sector like ice cream – he says – the best way is to differentiate yourself, be unique, do something different from all the others. Obviously, it is essential to be consistent with one’s own philosophy, with one’s own project idea. Innovation is one of the keys to success in all sectors ». The password? Passion. Another feminine noun. To listen to the podcast click on www.spreaker.com.
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