In 2014, when Henrique & Juliano recorded compositions by Marília Mendonça, before she launched herself as a singer, Chayeni Fiorelli was enchanted by Marília’s potential and created the first fan club dedicated to her.
“As soon as I met her I realized that she had a different light and that I should dedicate myself. On October 29, 2014 I created my fan club for her. And in December, I met her in person.”
Since then, Chayeni accompanied the artist in her shows throughout Brazil, on social networks and on exclusive communication channels for her fan center, Rebanho da Marília. The president of the singer’s first fan club says that she did everything possible to be with those who admired her work.
“When I met her, she was 18 years old. That’s why she always had a playful, girlish way and I think she had no idea how much she reached people. So, she always tried to be close to the fans through social media”, says the president of the fan club.
According to Chayeni, Marília participated in groups on WhatsApp with fans and responded one by one in their networks. “On Twitter, mainly, she answered everyone, joked with everyone in a way that it seemed like she wasn’t the artist Marília Mendonça, but another friend we had there, a person we trusted, told her everything. And she also trusted us, told us things that no one knew about”, she reveals.
When he met and bet on the singer, Chayeni says that her support was challenged by her singing from the backlands and being a woman. “A lot of people didn’t believe it because at the time it was not common for a woman to sing what she sang, so they said: ‘Imagine, women are not successful.’ And I said: ‘Guys, keep that name because this woman will be an amazing person’”.
On Friday morning (6), the singer had just released the official video of the song “Fã Clube”, which features the duo Maiara and Maraisa. “The song is called ‘Fan Club’, but it actually tells the story of a couple”, points out Chayeni.
According to her, Marília called some fans before boarding to talk about the release. “She used that song name to do an action with her fans. And she ended up calling some fans yesterday morning asking if people had seen the clip, if they liked it.”
She explains that the artist’s main fan center is on Telegram, where they often chatted with the singer. “From then on, we communicated more directly with her. Then we were asked to send the phone numbers. All the fan clubs, all the fans left their number, and she chose some people and started calling”, she explains.
Reference: CNN Brasil
