Gourmand yesbut with delicacy and a nostalgic touch which brings back to the light -heartedness of childhood. In perfumery there is A note that is being noticed. All starts from Tiktok: with over 12 million views and an impressive +421% compared to last yearthe note of marshmallow imposes itself as one of the olfactory trends more in view of the moment. To decree it is The last report by Trendalyticspredictive Bible of the Beauty and Fashion Universe: Marshmallow’s note is no longer just a sugary teenage game. Instead, it becomes a très chic olfactory element, which rewrites the rules of gourmandbringing back the pleasure of perfume as Emotional, multisensory and seductive experience. A trend also intercepted by the magazine Marie Claire Ukwhile social word of mouth is constantly growing.
Perfume of Marshmallow has never been so chic
On closer inspection Marshmallow is not a new note in the world of perfumeryJust think of certain fragrances and super sweet body my own from the early 2000s. But Today Marshmallow returns to the limelight with a new identity. Less cloying, more nuanced, more adult and, above all, more sophisticated. Its perfume caresses the skin and urges memory. Remember the greedy snacks of childhood, but also the muffled sensuality of one caress. It is this dualism to make Marshmallow’s note simply irresistilAnd. As he points out Emanuela Mattiuzzi, aromatherapist and olfactory consultant«It is a note that speaks of tenderness, but also of desire and femininity. Its evocative power is powerful, because awakens archetypal sensations: sweetness, comfort, intimacy, vulnerability ». According to Mattiuzzi, «The secret of the success of Marshmallow in perfume format lies in its versatility: combined in vanilla and cocoa creates an ultra sweet cream effect; if instead He meets deeper notes such as sandalwood, benzoino or white mosseshere he acquires unexpectedly sensual and three -dimensional shades ». Sexy and at the same time sweet, As in the best seduction game. Some examples? Yum Boujee Marshmallow 81 by Kayali It is an intense eau de parfum pastry effect, with an ultra female twist. Created by Huda Kattan’s sister, Monahas “on the menu” A sumptuous mix of marshmallow, strawberries, coconut walnuts in flakesFresia, mounted vanilla and pink musk. Yummy, precisely. Signed Kilian Paristhe artistic perfume Princess Eau de Parfum gives life to an olfactory synergy of vanilla, ginger, marshmallow and spicy agreements. Wait for everyone to ask you that fragrance wear.
Dolce & Gabbanafor its part, united in creation Pour femme eau de parfum Green mandarin, orange flower and notes of marshmallow: A combination of strength and delicacy cHe gives life to a warm and voluptuous perfume, with a touch of creamy sweetness. The niche brand The Library of FragranceFinally, he signs the Marshmallow spray colonycelebrating this note as Only the protagonist ingredient and promising to give optimism and emotional well -being to the first vaporization. It is worth trying to try by delicate sweetness of Marshmallow.
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Source: Vanity Fair
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