Maserati Fuoriserie at the House of Ronin in Milan with Marracash

Tell me who you are unique and unrepeatable without telling me who you are unique and unrepeatable. To win this game born as a trend on TikTok it would be enough to click the installation of one Maserati Fuoriserie positioned in front of the House of Ronin in via Alfieri in Milan, in the heart of Chinatown. If you add a photowall of actors, stylists, entrepreneurs, artists and designers – just to name a few of the professions present at the evening – then it is clear how the keys to Maserati Fuoriserie are access to a new dimension of luxury.

House of Ronin, the new venue hype of the Signani brothers installed in the new Piazza Ercole Luigi Morselli, is making headlines for the high level of its articulated proposal. A place for aperitifs, a Japanese gastronomic restaurant, a floor reserved for Karaoke and a private club to unplug from the chaos of the Milanese frenzy. And right here, the first chapter of one took place wave of appointments that will reach the main European cities whose fil rouge and the Maserati’s Fuoriserie customization program.

But no new materials or extra-ordinary set-ups. At the Ronin a new guise of Maserati’s liveliness was staged that involved the crowd Milanese in an evening animated by one of the leading voices of the Italian music scene: the rapper Marracash. He himself got off an Urban Green Maserati, before performing at the Arcade, on the top floor of the exclusive Ronin and Members Club.

The project is part of the Maserati Fuoriserie customization program, which in its various forms allows customers to create your own car dream. If Maserati Fuoriserie is comparable to a White sheet, then the different pencils to color it are supplied to the customer directly from the inspiration of the Trident House itself. The range of tools to get started is truly remarkable. The rest is done by the inspiration of the individual customer, who therefore has the possibility of borrowing the attitude of trend setter and to express your personality.

Klaus Busse, Head of Maserati Design, commented: “As an automobile designer, our mission is to offer an all-encompassing holistic experience through our cars. The ideas that guide our brand’s stylistic research make each Maserati immediately recognizable. And our customization program is another opportunity for a unique experience: Maserati Fuoriserie is a new page on which Maserati Addict can write their own stories, unleash their creativity and make their wishes come true. “