It is about Priceless Passion e Priceless Optimism, modern and genderless fragrances that extend the brand’s multisensory platform into the realm of the most emotional of the senses: smell. Priceless Scent is the story of 2 inspiring women who have combined their best perfume skills to develop two different fragrances together with Mastercard. It is about Dora Baghriche e Marie Salamagne.
The guests of the evening were able to experience one Priceless Experience animated by DJ sets and a live one
performance della special guest Erika Lemay, the well-known international acrobat and performer.
‘Science has already amply demonstrated that fragrances are capable of creating powerful emotional connections. Through Priceless we want to involve consumers in an unforgettable and exhilarating sensory experience. Thus, after having explored the senses of hearing and taste, smell – through the launch of the two new fragrances Priceless Passion e Priceless Optimism – it represents the last step in the evolution of the Mastercard brand into an ever stronger multi-sensorial brand, creating new and lasting bonds with consumers », declared Monica Biagiotti, EVP Global Consumer Marketing and Sponsorship of Mastercard.
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