Journalist and television expert Mauricio Stycer, author of the book “Topa Tudo por Dinheiro: As Muitas Faces do Empresário Silvio Santos”, gave an interview to CNN Brasil to discuss the legacy of presenter and businessman Silvio Santos, who passed away at the age of 93 this Saturday (17).
Stycer highlighted Silvio Santos’ uniqueness in the Brazilian communications scene. ‘What made Silvio unique was the fact that he was a very successful businessman in the communications industry and, at the same time, he was perhaps the greatest communicator ever on our television,’ he said.
Business and communication trajectory
The expert highlighted Silvio Santos’ ability to combine his skills as a communicator and businessman. ‘He built a parallel career, all the time, as a communicator and businessman,’ explained Stycer. This duality allowed Silvio Santos to create a unique connection with the public, remaining for hours in front of an auditorium and communicating in a special way.
Stycer also addressed Silvio Santos’ relationship with politics, highlighting his support for different governments and his brief foray into the political arena. ‘He understood that he should always have a stance of support for the government,’ commented the journalist, adding that Silvio Santos even tried to run for governor, mayor and even president of the Republic.
Legacy and uncertain future
When discussing the future of SBT and Silvio Santos’ legacy, Stycer expressed uncertainty. “It’s a big unknown,” he said, explaining that although there has been preparation for the transition over the past ten years, the management has always had a very personal mark from Silvio.
‘The channel is there, it has a structured schedule, it has advertisers, maybe not as many as I would like, but it does have them, it’s working. What it’s going to be like, I think that’s the big question and everyone will be looking at that’, pondered Stycer.
The expert concluded by highlighting the importance of Silvio Santos for popular television in Brazil: ‘If you want to understand what popular television is in Brazil, you have to start with Silvio Santos, you will always have to start with Silvio Santos’.
Succession of Silvio Santos: youngest already in charge of SBT, Jequiti and other companies
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
