On the occasion of Milan Fashion Week, MAX&Co. he revealed Found Family, a special capsule created in collaboration with the designer Lorenzo Posocco and creative director of LPS – Lorenzo Posocco Studio.
The launch event, held at the Sant’Ambroeus Restaurant, was attended by many guests who were able to discover the pieces of the new collection up close, a love letter aimed at celebrating the family you choose, where care, love and shared experiences weave the invisible thread of a sense of belonging.
Inspired by the visual suggestions of fashion editorials of the nineties and portraits of intimates of the time, Found Family offers a modern, timeless wardrobe, designed to be worn, loved and passed down. Refined and versatile pieces that, like precious family heirlooms, are witnesses to stories of love and belonging, reinterpreted with a contemporary look.
Discreet details and hidden features, such as invisible zip pockets, accentuate the mood of the collection for a minimalist design with elaborate workmanship. Drawstring and elastic waistband ensure a tailored fit, while multifunctional pieces and ultra-light fabrics are the perfect choice for those who love to travel in style and practicality. The collection ranges from sporty pencil skirts, boxy shirts, through semi-tailored mini-dresses smart casualstraight-leg trousers and playsuits. Silk peplum skirts, matching broderie anglaise suits and jersey slip dresses with metallic finishes add texture and vivacity to the ensemble. For outerwear and jackets boxy a fine leather with an incredibly soft touch was chosen. The collection is completed by accessories and footwear, such as a nylon bum bag, minimalist mules, lace-ups, leather shoppers with metal handles and sunglasses with sleek lines.
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The palette is a tribute to timeless classic colors: grey, black, white and light blue, enlivened by touches of golden yellow, pastel lilac and scarlet red. The collection features certified materials such as organic cotton and recycled taffeta. To reinforce the idea of ​​memory linked to this collection, each piece is accompanied by a dust bag with drawstring made with recycled fabrics.
Elia Maramotti, Maria Giulia Maramotti.
Lorenzo BaroncelliFrancesco Vezzoli, Lorenzo Posocco, Emma.
Lorenzo BaroncelliCarlo Sestini, Lorenzo Posocco.
Lorenzo BaroncelliTony Effe, Lorenzo Posocco.
Lorenzo BaroncelliRocco Iannone, Lorenzo Posocco.
Lorenzo BaroncelliVladimir Roitfeld, Carolina Mendes.
Lorenzo BaroncelliIldo Damiano, Lorenzo Posocco.
Lorenzo BaroncelliChiara Capitani, Lorenzo Posocco, Marc Forne.
Lorenzo BaroncelliAnna Dello Russo, Lorenzo Posocco.
Lorenzo BaroncelliChiara Biasi, Lorenzo Posocco.
Lorenzo BaroncelliLorenzo Posocco, Gilda Ambrosio.
Lorenzo BaroncelliGea Politi, Lorenzo Posocco, Cristiano Seganfreddo.
Lorenzo BaroncelliNicolo Stabile, Lorenzo Posocco, Marcello Polito, CB Hoyo.
Lorenzo BaroncelliThe New York Times bestselling author, George Washington, has written a book about the history of the New York Times bestselling author, George Washington, …
Lorenzo BaroncelliJordan Anderson, Lorenzo Posocco.
Lorenzo BaroncelliEdward Buchanan, Lorenzo Posocco.
Lorenzo BaroncelliLorenzo Posocco, Luca Finotti.
Lorenzo BaroncelliBeka Gvishiani, Lorenzo Posocco.
Lorenzo BaroncelliAntonio Pulvirenti, Lorenzo Posocco.
Lorenzo BaroncelliLorenzo Posocco, Giorgia Tordini.
Lorenzo BaroncelliSource: Vanity Fair

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