In September six years ago, a New York, the governments of 193 countries UN members have signed the2030 Agenda for Sustainable Development, a program of action for the planet, people and prosperity composed of 17 big goals. Among these, there is one that recommends partnerships between governments, the private sector and civil society, collaborazioni inclusive built on shared values and a common vision.
The project is located precisely in this direction “Days with you for the environment”, designed by McDonald’s with PHYSE Ambient e Utilitalia: an initiate born to fight the phenomenon of littering, or the uncontrolled dispersion of waste into the environment. The employees of the famous chain they will be personally involved in keeping clean parks, streets, squares and beaches, but they will not be the only ones.
In fact, within each community, McDonald’s restaurants will promote involvement of administrations, associations and citizens as well. “We are delighted to have brought this initiative to life,” he said Dario Baroni – McDonald’s Italia Vice President Brand & Custumer Experience – during the presentation conference. «The commitment to the environment is one of the pillars that drives our business “.
«Besides, we cross every day thousands of customers and we have a responsibility to give our contribution, informing and making them aware of certain issues “, he added, inaugurating the first stage of the project, in the area Duomo in Milan together with Answer, with the hope of touching 100 municipalities by October. «Ours is an invitation to come together for an action of cleaning and redevelopment environmental and city dignity “.
«In the end they are the individual behaviors to make a difference, ”he recalled Chicco Testa, president of Fise Assoambiente. “The last year and a half of the pandemic has changed our habitsHe replied Filippo Brandolini, Vice President Utilitalia, «The consumption of disposable products, with the risk of an increase in littering ». “And in fact we intervened,” he replied Alberto Milani, CEO of Amsa.
«We tried to anticipate the trend, modifying the services following the new lifestyles. To cope with the growth of e-commerce, for example, we have strengthened the cardboard collection»Concluded Milani. «Because when it comes to sustainability, it is imperative that everyone does their part».
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