McDonald’s starts reopening in Ukraine

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After closing its restaurants in Ukraine six months ago because of the Russian invasion, McDonald’s is starting to reopen in parts of the country.

“We have decided to institute a phased plan to reopen some restaurants in Kiev and western Ukraine,” Paul Pomroy, corporate senior vice president of international markets, wrote in a note posted on the company’s website on Thursday.

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McDonald’s has almost 110 restaurants in Ukraine. The chain continued to pay its employees in the country despite the closures.

“Over the next few months, we will begin working with suppliers to bring products to restaurants, preparing physical properties to serve customers, bringing restaurant staff and staff back on-site, and implementing improved procedures and protocols to support the safety of our people. and customers,” said Pomroy.

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The decision was made after talking to Ukrainian officials, security experts and suppliers, he added.

McDonald’s was one of several global companies that stopped operations in Ukraine due to the conflict. In his letter, Pomroy noted that other businesses have also reopened in Kiev and western Ukraine.

The war prompted McDonald’s to permanently close its Russian restaurants, which had their operations on hold in March.

In May, the company said it would sell its restaurants in Russia, saying at the time that the “humanitarian crisis caused by the war in Ukraine and the precipitous unpredictable operating environment led McDonald’s to conclude that continued ownership of the business in Russia is no longer sustainable.” , nor is it consistent with McDonald’s values”. The company has no plans to re-enter that market.

The hundreds of Russian stores were sold to a local franchise operator, who began reopening them under a new name, “Vkusno & Tochka”, which in English means “tasty and ready”, along with a new brand.

Source: CNN Brasil

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