Medical skincare: the new era of cosmetics supported by clinical tests and scientific studies is here to stay

Other than GLOW from Tiktok, Skincare trends destined to last a month (or a week), viral beauty ingredients towed by word of mouth, but of doubt Vcalor. Today the real status symbol is a skin treated with medical precision It is an approach to hyper scientific skincare, which excludes do -it -yourself. To affirm it is the students of Fit CFMM Master New Yorkwho decreed that the Medicalization of Beauty It is the real beauty trend destined to last. The research found that 52% of consumers are interested in clinical level beauty productsdeveloped by doctors, capable of reproduce benefits and results of medical-aesthetic treatments. Let’s deepen. The confirmation also comes from the entrance of Martha Stewart in the sector that has the launch on September 17 of the Elm Biosciences brand in collaboration with the dermatologist Dr. Dhaval Bhanusali.

Medical skincare: a trend rooted in science

Today more and more, Skincare becomes a very serious questionto be put in the hands of professionals in the sector, starting from aesthetic doctors, dermatologists and biologists. DNA test, Beauty supplements and skincare formulas on prescriptioncosmetic treatments inspired by avant-garde medical-aesthetic procedures, preference for Brands founded by people of science. Some examples? To mention the now famous case of Augustinus Bader: doctor, researcher and scientist, is now considered One of the most respected names in regenerative cosmetics. His entry into the beauty began on the Finishing the 2000swhen Professor Bader developed a Experimental medical gel for the treatment of serious burns In children, able to encourage healing without scars and without the need for leather transplantation. Another virtuous example that falls fully in the vein of the Medicalization of Beauty is the brand Utopia Beautyfounded by Trey Augliano with the intention of offering cosmetic products strictly supported by independent clinical researchconducted by third parties to avoid false claims to the limits of pseudo-science. No captivating packaging, social content manufacturingly sponsored and captivating promises: they win transparency (see the Inci item) and guaranteed results.

Skincare on a prescription: the concrete benefits

This vein of medical beauty marries the Skin Longevity trend and the need for consumers to receive The trust of the scientific communityavoiding to fall into marketing and fake news trains (it also happens in beauty). As the doctor Maria Luisa Pozzuoli, Facial and aesthetic doctor surgeon, collaborator of the Canadian Skincare Brand (on prescription) Alumier MD«The skincare by prescription is a Personalized, progressive and constantly monitored path. The main advantage consists in not choosing “random” skin care products, but always on the basis of an accurate diagnosis by the trusted doctorestablishing specific objectives and adapting to seasonality and related skin needs. The truth? When you try the Skincare on prescription, you don’t go back. Although useful to everyone, this medical approach to the skincare is particularly beneficial (and decisive) for those who face each other chronic or persistent problems of the skin, As adult acne, melasma, rosacea, sensitivity, early skin aging. But it is also excellent for anyone who wishes to get concrete results, avoiding to waste time and money in the ineffective beauty routine. And without scientific foundations ».